Google Warns Of "Big Changes Here Very Shortly"

Feb 7, 2011 • 9:05 am | comments (29) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Hammer Mario VersionA WebmasterWorld thread links to some comments left by a Googler at named moultano. This Google warned of big changes coming to Google really soon. SEOs and Webmasters take this as a sign to be prepared for something major.

Moultano from Google said:

At the organizational level, Google is essentially chaos. In search quality in particular, once you've demonstrated that you can do useful stuff on your own, you're pretty much free to work on whatever you think is important. I don't think there's even a mechanism for shifting priorities like that.

We've been working on this issue for a long time, and made some progress. These efforts started long before the recent spat of news articles. I've personally been working on it for over a year. The central issue is that it's very difficult to make changes that sacrifice "on-topic-ness" for "good-ness" that don't make the results in general worse. You can expect some big changes here very shortly though.

Another comments left by this Google read:

We're not blind to the fact that a lot of scummy sites run adsense, but the even scummier ones have already been kicked out of adsense and now use other ad networks or affiliate programs. "Denying spammers revenue" has been at times the explicit goal of projects that launched.

Now, I do not expect Google to be releasing a filter on AdSense publishers. It wouldn't work too well, there are too many quality sites with AdSense. I do suspect the content farm algorithm to be released soon and possibly that is what this Googler is talking about.

But like Google knows, AdSense did not help reduce spam, it likely increased the spam out there. But in hindsight, banning the AdSense publishers won't stop them, they will just look for other avenues to spam and make money.

In any event, be prepared for the next major Google change.

Forum discussion at WebmasterWorld.

Previous story: Is Innovative Link Building Dead?


The Electron Plumber

02/07/2011 02:56 pm

I remember the last time there were rumors like this and it ended up being Google instant search results. The time before that was the now mostly defunct Google Wave project. I'm not holding my breath this time.


02/07/2011 04:23 pm

Ban adsense publishers? Or a filter? Honest? That is such a bad idea I cannot even fathom it ever being considered. If Google did that, not only would it completely gut small independent publishers of quality sites, it would severely hamstring Google's revenue. It would also create a void in the online ad market. Another company... say Facebook might come along, with a syndication ad network, and perform quite well with all the behavioral targetting they can do. Meanwhile Google goes the way of Yahoo.

Michael Martinez

02/07/2011 05:45 pm

Further on in the comments, Moultano demonstrates some real naivete about the true scope of search across the Internet. Google, in fact, serves only a small fraction of all the true searching that is going on. There are major retailers whose sites serve million of queries every week, for example, as well as huge informational archives. *IF* Microsoft is looking at all or a majority of those queries for discovery and relevancy through its toolbar, filtering out Google's queries for special attention would be idiotic.


02/07/2011 05:46 pm

I would think that google will have a spam identifier (ie a button) for users to click upon as part of the adsense insert on pages thus quickly identifying sites that use adsense as but which are spam more quickly and removing them from the service maybe even automatically and then reinstated upon request. This would be a start at least


02/07/2011 09:24 pm

I will wait to see what these changes will bring to the World Wide Web.


02/07/2011 10:27 pm

I've noticed some big shifts in local search here in Chicago over the past few days. I've literally seen different results fro hour to hour. This was also discussed over on WebMaster Radio this past weekend.


02/07/2011 10:59 pm

Matt Cutts went over this stuff on one of his recent blog posts. Blekko has already said it's doing away with content farms. Should be interesting to see what Google does.


02/07/2011 11:00 pm

Anything human powered would fail, as time has shown over and over again. Your idea is also open to limitless abuse.


02/07/2011 11:59 pm

Google said that in the past, and yet people are still being rewarded by using content farms. I'm hoping Google shakes the tree so the people with quality content don't get out backlinked through content farms. We'll see...

William Vicary

02/08/2011 12:55 am

You fail to recognise though that users searching on an internal search will generally land on an internal destination, whereas with search engines (see Google!) you land on a destination page and you know the search results have had thought behind them! (Unlike most small sites search results!) Also its not as simple as just picking up search queries from all websites, there is SO SO many different variations of query string that could identify a search term and the likelyhood of not getting a single false positive is incredibly low - its not just as simple as Microsoft using every websites search click data and thats for sure.


02/08/2011 01:15 am

Please elaborate


02/08/2011 10:36 am

But I think, this has been already posted by Matt in his blog -

sarah melly

02/08/2011 10:57 am

I do not think I found the website very much info, the info I was looking for, I have bookmark it I always come to visit this website. and indeed I would recommend to anyone who is really looking for info, info that is useful in the future, it is my salute to the owner of this website, I say thank you for sharing this interesting info.

aluminium kozijnen

02/08/2011 12:13 pm

We are expecting that changes egarly.. Thanks for sharing this fantastic information.. Aluminium Kozijnen


02/08/2011 01:29 pm

talk about spam... :(

Michael Martinez

02/08/2011 04:28 pm

"...with search engines (see Google!) you land on a destination page and you know the search results have had thought behind them! (Unlike most small sites search results!)" You're really not very familiar with the major commercial search tools, are you? "Also its not as simple as just picking up search queries from all websites, there is SO SO many different variations of query string that could identify a search term and the likelyhood of not getting a single false positive is incredibly low - its not just as simple as Microsoft using every websites search click data and thats for sure." So you're assuming that no one at Microsoft would be capable of documenting the commonly used search parameters. Interesting.


02/09/2011 07:35 pm

I was thinking the same thing Yavanna!

Salvatore Surra

02/10/2011 12:59 am

Bingo! You are spot on.

Mark Carter

02/10/2011 09:35 am

It'll certainly be nice to see a return to higher quality SERPs from Google, which have really gone downhill in the last year or so.

Long Island Personal Trainer

02/10/2011 06:11 pm

I know big changes are in the works. I heard within the next three months.


02/10/2011 11:34 pm

Gee, star rankings seem to work on all kinds of things - google yellow pages, yelp, amazon, newegg. If it works for them, it'll work for google search results too.


02/11/2011 02:18 am

Yes but adsense and rankings are a competition. If all it took was voting system to choose rank quality or adsense you would have a placement war worse than what you have now. Build a Bot, scrape some us proxies, vote my sites up and vote everyone else's down. For that matter, if Google started using certain types of actions "down votes" what would keep me from doing it to my competitors? You have to realize that any system open to user management is also open to user abuse.


02/11/2011 06:07 pm

google can't stop google itself? wow God must be user #1


02/11/2011 06:47 pm

I really like Google. I use their browser, docs, email, and exclusively search using Google. I have no trouble with spam or bad websites on search or anything like that. I can just look at a site before clicking and immediately determine whether it's a b.s. site or not. It's really internet instinct. But, if Google says they can be better, so be it. Good for them.


02/11/2011 06:49 pm

By the way, I forgot to mention that I thought the article was going in a completely different direction with the Mario picture. I thought maybe "big changes" might have involved Nintendo. Oh well.


02/11/2011 06:57 pm

How about a change that involves less invasion of personal privacy? Google could initiate a corporate goal of NOT making every possible bit of information available to the entire planet.


02/11/2011 07:20 pm

I think what we really need is a serious bill of net-user's rights that preserves ownership of our, clearly very valuable, information.

P Floyd

02/11/2011 07:35 pm

Is it me or is the World Wide Web a World Wide Web? Great trap wait until the CyberWar.

John Smith

01/16/2012 01:53 pm

Fully agree with you,  experience from using the Internet gives possibility to see whether page is good or not. Each person has its own brains and can make a choice.

blog comments powered by Disqus