Animated Google AdSense Ads

Feb 1, 2013 • 8:12 am | comments (5) by twitter Google+ | Filed Under Google AdSense

Google AdSense logoGoogle is testing a new form of ads where the ads animate and reform themselves as you place your mouse cursor over them. It is a form of animation within the Google AdSense ad formats.

@IncrediBILL posted videos of what these look like at WebmasterWorld when you interact with them. I reposted them on YouTube, instead of the Windows Media Video format, so you can all see them right here.

They look pretty wild, check them out:

Here is a skyscraper version:

Are you surprised Google is testing this with Google AdSense? Do you like them? Will they increase click throughs? Will they slow down web page load time?

I have not been able to replicate these myself.

Forum discussion at WebmasterWorld & Cre8asite Forums.

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02/01/2013 01:36 pm

Just the title being displayed until the user actually mouses over seems to deat the purpose of the ad. I don't click on adsense ads very often, but I think I would click far less if all I saw was the title. Maybe I am the minority but the title of the ad is never what attracts my attention; it's the two description lines. Looking at the first video...I would never know what 'Infoblox' is and since I very-rarely click on the ads, or pay any attention to them at all, there is absolutely nothing to catch my attention. I hope, for the sake of the advertisers, that this, if adopted, is an opt-in -for the people advertising, not the webmaster who hosts the ads. Google is always testing and I hope this is just an idea getting tossed around and not something they are considering rolling out.


02/01/2013 03:17 pm

Already saw this animated ads on my website but only for a short period of time. I don't remember the exact day when this happend to watch if there was a difference in my adsense account.

Alex Garrido

02/02/2013 06:51 am

I think this ads might actually turn out to convert better. Instead of being just plain and boring text they actually do something fun.

Cory Williams

02/02/2013 09:41 am

I was a little worried there at first, but those aren't so bad. The reason so many people install adblocking features in their browsers are because of intrusive advertisements, such as crazy animation, talking ads (do those still exist?), excessive movement, etc. Adsense aren't annoying, and neither is this new "feature". I suppose it doesn't really matter for me, since I have adblock installed. Advertisers did it to themselves.


03/02/2013 12:03 pm

I think this is the best Adsense ad format which allows text + animation ads

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