Google Analytics Explains The Customer Purchase Journey In New Report

 

Google Analytics LogoThe Google Analytics blog announced a new benchmark tool that is made up of statistics and analytics from 36,000 Google Analytics accounts to help you understand the online purchase cycle of customers from 11 industries in 7 countries.

You can play with the interactive tool over here. You can filter by these 11 industries, Auto, Biz, Classified/Local, CPG, Edu/Gov, Finance, Health, Media, Retail, Tech, and Travel. You can also filter by these 7 countries, Brazil, Canada, France, Germany, Japan, U.K. and U.S.

Google Analytics Purchase

Go ahead and play with it over here.

Forum discussion at Google+.

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Comments:

Nathan Grimm

04/26/2013 10:24 pm

Here's an observation: If you are in retail and your display campaigns are breaking even, you're probably doing pretty well. Display assists 3.6x more than it converts.

chaudhary amir

04/28/2013 06:47 pm

you stolen my words :) that are in my mind haha

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