Google Analytics Explains The Customer Purchase Journey In New Report

Apr 26, 2013 - 8:01 am 2 — by
Filed Under Web Analytics

Google Analytics LogoThe Google Analytics blog announced a new benchmark tool that is made up of statistics and analytics from 36,000 Google Analytics accounts to help you understand the online purchase cycle of customers from 11 industries in 7 countries.

You can play with the interactive tool over here. You can filter by these 11 industries, Auto, Biz, Classified/Local, CPG, Edu/Gov, Finance, Health, Media, Retail, Tech, and Travel. You can also filter by these 7 countries, Brazil, Canada, France, Germany, Japan, U.K. and U.S.

Google Analytics Purchase

Go ahead and play with it over here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 2, 2026

Oct 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more

Oct 2, 2026 - 8:01 am
Google Ads

Google Loyalty Customer Match Expands To AI Mode & More Regions

Oct 2, 2026 - 7:51 am
Google

Google Tests URL Tracking Parameters To AI Overviews & AI Mode

Oct 2, 2026 - 7:46 am
Google Ads

Google Local Service Ads Hiding Phone Number By Default

Oct 2, 2026 - 7:41 am
Bing Search

Bing Product Results With Recommended By Section

Oct 2, 2026 - 7:31 am
Previous Story: The Google Glass Easter Egg