Google AdWords To Go Not Provided Also?

Apr 9, 2014 • 8:59 am | comments (9) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords Not ProvidedAs you may have heard already via AJ Ghergich or my post referencing his on Search Engine Land - it seems incredibly likely that the changes coming to not provided via Google is that they will apply the same rule they have for organic referrer data to AdWords referrer data.

I spoke to the sources of this "rumor" directly as well and I am trusting the source for a lot of reasons.

In short, it seems Google will be announcing very soon that not only will organic search results not pass referrer keyword data but also AdWords ads. Why? Well (1) there as a lot of hypocrisy around just stripping keyword data for organic and not ads and (2) this makes the whole logic behind stripping the data more (not fully) logical.

It seems that your analytics packages will also show [not provided] for your AdWords ads in the near future.

Google would not confirm these reports with me or anyone else.

What about auto-tagging and exact match and stuff like that? I have no clue. Since Google won't confirm it, I have no one to ask how that may or may not work. I guess we wait for the official announcement so we can dig into how this will be implemented and exactly how this will impact advertisers.

I am sure, just like Webmaster Tools shows the data, so will AdWords reports. But still, the analytics reports will most likely not have that data.

Forum discussion at Google+.

Update: The rumors were indeed true, read more about it over here.

Previous story: Google: Our Algorithms Picked Up On Your Keyword Stuffed Page
 

Comments:

Adam Buchanan

04/09/2014 01:08 pm

Barry - Any speculation on whether this may be different for sites that are HTTPS everywhere (given the speculation surrounding comments made by Matt Cutts)?

Barry Schwartz

04/09/2014 01:09 pm

Speculation yes. But the sources had no mention of HTTPS, thus I am thinking it wont make a difference.

Adam Buchanan

04/09/2014 01:11 pm

If you had to take a guess whether HTTPS would make a difference in the next 24 months, what would you say? I feel like it has a shot.

Barry Schwartz

04/09/2014 01:12 pm

I say no.

Abdul Wahab

04/09/2014 01:17 pm

Opps than there might be a drop in Adwords revenue as well.

Sean Van Guilder

04/09/2014 03:45 pm

If this is true, it will be interesting to see how it impacts (or doesn't) reporting within Google Analytics. With the linking of AdWords and GA I'm wondering if they will sever that tie. If they don't and other reporting platforms are going to cry fowl. If they do sever that tie then marketers are going to cry fowl for the loss of potential revenue. Either way I don't see how Google could justify hiding data being purchased. They would open themselves up a class action lawsuit and government scrutiny.

Jenny Halasz

04/09/2014 04:14 pm

I guess for me, this is less alarming since this data will still presumably be available in AdWords under matched search query and dimensions reports. I mean, they can't charge you for keywords if you don't know what they actually were... can they?! ;-)

Yehoshua Coren

04/09/2014 06:02 pm

While I believe that Google will be withholding the q=search=term parameter from passing through the http referrer just like organic, I do not believe that "analytics packages will also show [not provided] for Adwords ads." Analytics packages populate their paid keyword data through tagging (whether 'auto' or 'manual'), not via referrer strings. In addition to it being unlikely for Google to kill the {keyword} parameter of their ValueTrack system, it is all but impossible for them to limit keyword level destination URLs that have a kw= or similar query parameter. (Yes, I know that nothing is 'impossible' for Google'). Organic keywords and Paid keywords simply work on a different system in analytics packages. What I find to be more likely (more speculation) is for Adwords to remove the 'matched search query' from their GA integration. With the http referrer stripped, Google will be able to claim parity with their Organic search decision in the name "privacy", with the added bonus of raking in more $$$ (in the name of "privacy") when users are hampered in their ability to add negative keywords to broad match terms. I guess it is wait and see...

Alexander Hemedinger

04/09/2014 07:48 pm

What about if you use dynamic urls to pass along the keyword? That gonna be stopped?

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