Google AdWords Invalid Activity Refunds Increasing?

Jan 8, 2014 - 8:16 am 7 by
Filed Under Google Ads

invalid clicksWebmasterWorld's administrator, engine, aka Neil Marshall, created a thread at WebmasterWorld saying he is noticing a large increase in the refunds he is getting to his AdWords campaigns. The refunds are coming from "invalid activity."

He was surprised to see so many refunds recently specific to that reason of invalid activity.

He said, "I have noticed an increase in invalid activity refunds recently."

Then he asks why? It is because of an increase in bot activity? More accidental clicks from mobile users? More spammers? Why?

Have you noticed an increase in refunds due to invalid clicks?

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for the fuzzy click.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Google's Matt Cutts: Yea, Google Changes Search On Average Twice A Day