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Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords.
In short, Kim spotted a new call out in the AdWords console announcing a new feature that links to this help document. It says, "More powerful call conversions: Now use Conversion Optimizer to maximize results from mobile call extensions. View your call conversion performance in your regular conversion reports."
Here is a picture:
Andrew Rulnick explained in the comments on Google+:
Consolidating mobile click to call and manually dialed actions into conversions and estimated cost of conversions. Conversion optimizer now uses this data to improve ROI.
Forum discussion at Google+.
Comments:
Spook SEO
11/23/2013 06:53 pm
Almost every service has gone mobile already. However, they are only applicable for some topics. People will not see the use of mobile search when they are up for something lengthy and really deep. Academic researches are one good example.