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Yesterday, Google announced they've updated their AdWords auction explanatory video after almost five years. Both videos, the original and the new one, are by Hal Varian, Google's chief economist and both are over 8 minutes long.
Here is the new video:
Here is the old video from 2009:
The new video covers:
- The key factors behind Ad Rank
- How Ad Rank is calculated
- Things to consider for maximizing Ad Rank
Google also released a detailed white paper on the model that explains:
- How to use Quality Score as a diagnostic tool
- Tips for optimizing the components of Quality Score
- Key insights about what does and doesn’t matter in terms of the quality of your ads
Forum discussion at Google+ and Google AdWords Community.
Comments:
Haswyg
06/25/2014 01:10 pm
Hal Varian's variant video.
ethalon
06/25/2014 02:44 pm
Basic bidding/ad rank information presented clearly. Great video for anyone getting started with AdWords.
Yo Mamma
06/25/2014 03:09 pm
What are adwords? I use ADBLOCKER in my browsers and never see any advertisements in my searches. I have no idea what the fuss is all about. Ah life is good
ethalon
06/25/2014 08:32 pm
I manage a large AdWords campaign and I do the same thing at home. If I was a better person I would unblock Google search ads and stop biting the hand that feeds...meh.
Charu Rastogi
06/26/2014 04:43 am
Thanks Hal Varian for updating and sharing the video with us. As we have seen many updates are coming now and then so all the updates should be released by video...Hope you will implement this.
Tom
06/26/2014 07:38 am
haha, me too. Despite using AdWords on campaigns. Irony?
Tom
06/26/2014 07:39 am
I think the motive behind this video is to bore you to death so you just say "f**k it, I'll bid high, job done".
umulak
06/28/2014 06:05 am
good for innovation