Google: Domain Not Forever Attached To AdWords Ads Group

Nov 11, 2013 • 8:46 am | comments (5) by twitter Google+ | Filed Under Google AdWords

Google AdWords Ring ForeverThere is an interesting question and answer in the Google AdWords Help forums about how tied are ad groups to the domain names in those ad groups.

Tommy asked Google, "Is there any validity to the idea that since there is a 'history' of everything in our accounts that once a domain is added to an ad group, that domain is partially/forever attached to that ad group?"

Google's Charvi said no. Charvi explained in more detail:

No, it's not the case that a domain is partially/ forever attached to the ad group even if it's deleted. We've seen this a few times, only in the situation in which the new ads (with domain are created immediately after deleting the older ones (with domain Waiting ~5 minutes or so between the two events should avoid this anomaly.

I think the perception was that this was the case but Google says no, so it is good to clear it up.

Forum discussion at Google AdWords Help.

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Adam Sgammotta

11/11/2013 10:05 pm

This didn't seem to be the case about a year and a half ago when we deleted an account from AdWords, created a new account in a different AdWords account using that same domain. We received the same low quality scores for our keywords. It has taken many months for us to vastly improve the quality scores.


11/12/2013 10:23 am

Not sure thats the same thing, if its the same website, the QS would have been the same regardless of if its a new adwords account. The QS is calculated on the relevance of the keyword to the domain, for the same keyword and domain, it should be identical regardless of what account it is on.

Adam Sgammotta

11/12/2013 10:32 am

So what if someon where to sell their website/domain, and it happened to have a really poor AdWords campaign for years. This data would catty over for the new owner to deal with?


11/12/2013 11:18 am

If they haven't changed the website yes, its based on the content of the website so the only real ways to improve the QS are to use more relevant keywords or improve the content on the website. There may of course be a delay while Google crawls the new content and calculates the new QS.

PPC Blast

11/12/2013 12:24 pm

A few years ago we had a client that had created a test ad and used as the display URL. Their account was suspended even after deleting the ad for having a parked domain as a landing page. Glad to hear it is different now

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