In September, Google added blue arrows to AdSense mobile ad units. They stuck around and publishers learned to enjoy the large blue call to action on their ads.
Now Google is bringing a similar arrow to the desktop based Google AdSense ads. Google announced they are enhancing their ads by adding the following:
- Improving font size
- Improving spacing
- Improving padding
- Updating text layouts
- Adding a clickable arrow icon
Google said that during testing this they noticed an "uplift in clicks across publishers on the Google Display Network."
This is rolling out this week and you should see the new ad designs soon.
Forum discussion at Google+ and WebmasterWorld.
