Google AdWords Tests New "Ad" Label

Nov 5, 2013 • 8:24 am | comments (7) by twitter Google+ | Filed Under Google AdWords

Google AdWords New Ad FormatWe covered this on the mobile ad side about two months ago, where Google is testing showing an "ad" label on the AdWords ad, as opposed to the standard format of a different colored background and sponsored label.

Google is now testing this ad label on the desktop results. I don't see them myself but Brian Ussery on Google+ and Rubén on Twitter sent me pictures.

Here is an image of the new format for desktop AdWords ads:

Google AdWords Tests New

As you can see, the ads kind of blend better into the organic listings but at the same time, the hot gold ad label does make it stand out. I assume Google can make that gold yellow color more gray over time to make it blend better. ;-)

Ruben explains how to opt into this test on his new blog.

Forum discussion at Google+ and Twitter.

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11/05/2013 06:26 pm

they are blackhatters!

Durant Imboden

11/05/2013 06:55 pm

Looks like a good idea.

Soni Sharma

11/06/2013 08:27 am

Eye-catchy... Change is the law of universe... Lolz


11/06/2013 12:03 pm

This is giving a solid support to the Google intentions to gain more and more money through Adwords.

Gracious Store

11/06/2013 09:12 pm

Google has to do all they can to boost one of their larges source of income, adwords

Brijesh Bhalodia

11/16/2013 09:16 am

I personally think that Google will mix ads and organic result in next 5 years.


11/21/2013 05:37 am

The new Ad labels aren't on the Google product listings. I guess that's because they're not ads?

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