With all the mainstream news press of JC Penney, Overstock and Forbes using paid links and some darker methods of boosting their rankings in Google - Dilbert has decided to feature some best practice lessons in their past two cartoons.
Dilbert featured two cartoons on SEO & Google.
Yesterday there was a Dilbert on Black Hat SEO which read:
“I want you to use “black hat” methods to raise our website’s ranking on search engines.”“What do you like best about that ideas – the fact that it’s unethical or the near certainty of getting caught?”
“That’s sort of a loserish thing to say.”
“Talking doesn’t work for people like me.”

And today there was a Dilbert on paid links which read:
Employee: “Google found out that we use fake links to boost our search rank.”Employee: “Now our website only shows up when someone enters the search string “dung for brains.”"
Boss: “They won’t get away with this!”
Computer [aka Google]: “Shut your pie hole.”

Good times for the SEO industry!
I believe the first person to notice these cartoons was Googler @pedrodias.
Forum discussion at Google Webmaster Help.

Comments:
Andover IT
06/24/2011 01:46 pm
Good to see SEO getting a mention on Dilbert. Maybe the industry is finally being recognized :)
john lewis uk
06/24/2011 02:11 pm
After updation in Panda algorithm, there is no more space for Black Hat SEO. Only White Hat SEO will get ranking in search engines.
Nick Stamoulis
06/24/2011 02:40 pm
It's nice to know that people realize that black hat SEO is not the way to go. I know that the results of black hat SEO can be very tempting, especially for companies looking to produce tangible results in a set time frame. It's just not worth it!
Kezia Bibby
06/24/2011 02:42 pm
I've been following for Dilbert for years and it is so bang on the money with office life!
Ben Hebert
06/24/2011 03:15 pm
The SEO business has officially arrived! When am I getting my reality tv show?
Nasif
06/24/2011 03:30 pm
Black hat SEO will soon die. Time for PINK Hat SEO !
Mark Matthews
06/24/2011 05:31 pm
Nothing like a little shout-out from Dilbert. Maybe next week they'll tackle Google's Panda algorithm!
UK Cloud hosting Services
06/25/2011 05:33 pm
That's true. Can't play with Google if you want to run a successful online business.
tony brush
06/26/2011 03:52 pm
i never used to i respect my cliends and of coz you dont have to play with google εξοχικες κατοικιες θασος www.novalisterra.gr Greece
Johny Anderson
07/01/2011 09:22 pm
It is really a amazing information provided by you and gives lot of knowledge about seo. That is the actual thing that i was looking for. It helps me a lot. Web design in Kent
Masako Gun
12/15/2011 09:54 pm
SEO is such a diverse industry. A higher page rank is what puts a website on top and attain marketing goals. I love how Dilbert says that Black Hat SEO is unethical. Well, it is. I mean there are a lot of ways to gain high traffic, and black hat SEO isn't one of them.