Dilbert Features The Darker Side Of SEO

Jun 24, 2011 • 8:28 am | comments (11) by twitter Google+ | Filed Under Search Engine Industry News

Google Dilbert SEO cartoonWith all the mainstream news press of JC Penney, Overstock and Forbes using paid links and some darker methods of boosting their rankings in Google - Dilbert has decided to feature some best practice lessons in their past two cartoons.

Dilbert featured two cartoons on SEO & Google.

Yesterday there was a Dilbert on Black Hat SEO which read:

“I want you to use “black hat” methods to raise our website’s ranking on search engines.”

“What do you like best about that ideas – the fact that it’s unethical or the near certainty of getting caught?”

“That’s sort of a loserish thing to say.”

“Talking doesn’t work for people like me.”

Dilbert Black Hat SEO

And today there was a Dilbert on paid links which read:

Employee: “Google found out that we use fake links to boost our search rank.”

Employee: “Now our website only shows up when someone enters the search string “dung for brains.”"

Boss: “They won’t get away with this!”

Computer [aka Google]: “Shut your pie hole.”

Dilbert Google Paid Links

Good times for the SEO industry!

I believe the first person to notice these cartoons was Googler @pedrodias.

Forum discussion at Google Webmaster Help.

Previous story: Google Places Hit By Flaming Bag Of Poop


Andover IT

06/24/2011 01:46 pm

Good to see SEO getting a mention on Dilbert. Maybe the industry is finally being recognized :)

john lewis uk

06/24/2011 02:11 pm

After updation in Panda algorithm, there is no more space for Black Hat SEO. Only White Hat SEO will get ranking in search engines.

Nick Stamoulis

06/24/2011 02:40 pm

It's nice to know that people realize that black hat SEO is not the way to go. I know that the results of black hat SEO can be very tempting, especially for companies looking to produce tangible results in a set time frame. It's just not worth it!

Kezia Bibby

06/24/2011 02:42 pm

I've been following for Dilbert for years and it is so bang on the money with office life!

Ben Hebert

06/24/2011 03:15 pm

The SEO business has officially arrived! When am I getting my reality tv show?


06/24/2011 03:30 pm

Black hat SEO will soon die. Time for PINK Hat SEO !

Mark Matthews

06/24/2011 05:31 pm

Nothing like a little shout-out from Dilbert. Maybe next week they'll tackle Google's Panda algorithm!

UK Cloud hosting Services

06/25/2011 05:33 pm

That's true. Can't play with Google if you want to run a successful online business.

tony brush

06/26/2011 03:52 pm

i never used to i respect my cliends and of coz you dont have to play with google  εξοχικες κατοικιες θασος www.novalisterra.gr Greece

Johny Anderson

07/01/2011 09:22 pm

It is really a amazing information provided by you and gives lot of knowledge about seo. That is the actual thing that i was looking for. It helps me a lot. Web design in Kent

Masako Gun

12/15/2011 09:54 pm

SEO is such a diverse industry.  A higher page rank is what puts a website on top and attain marketing goals. I love how Dilbert says that Black Hat SEO is unethical. Well, it is. I mean there are a lot of ways to gain high traffic, and black hat SEO isn't one of them.

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