Time To Get Creative With Your Link Removal Requests

Mar 31, 2014 • 8:33 am | comments (14) by twitter Google+ | Filed Under Link Building Tips & SEO

One trend we've seen in the past year or so is that link builders are now extremely busy with link removals. Getting links to your web site has never been easy, it is a talent to get webmasters to read your link requests. But getting link removed is often harder.

Why is it harder? Well, asking for a link is a positive thing. People like positive things. You tell them they have a great site, you are wonderful, etc etc. But link removal requests are negative and people do not like negative things. You are asking a webmaster to remove a link you have to them because Google thinks it is low quality. How dare you tell a webmaster their site is low quality!

That being said, some webmasters and SEOs are getting creative with link removal requests.

As I covered at Search Engine Land, diamond shop Brilliance, did just that. They sent emails with a pirate theme and hoped the webmaster would take the bait. And some did. Here was the email they sent out:

click for full size

Shai Barel of Brilliance said it worked well and even shared three email responses from webmasters who complied with the link removal request. Some of those replies were fun as well:

Ahoy Ye Matey website removed.

I appreciate the way you approached bloggers about this so I will waive my typical fee and remove the link.

What a great removal request! Brightened up my day for sure...

Did you do something creative or fun for your link removal requests?

Forum discussion at Google+.

Previous story: A Shorter Google Title Tag After Redesign? Maybe.


David Beart

03/31/2014 01:31 pm

Though I must admit that this 'removal request" was creative, in so many cases today removing links/articles is next to impossible as the site owners have removed their contact us form, won't reply or want a huge fee.

Alexander Hemedinger

03/31/2014 01:55 pm

Or they just don't give a crap overall. Which we encounter often.

David Beart

03/31/2014 02:20 pm

I fully agree. What really irks me are the sites that picked up article marketing articles, added them to their sites, benefited from the content for years, and now they want to charge you for removal. These types of webmasters say they NEED to charge for removal as it takes time... what they seem to forget is they profited and benefited from the content for years.

Deb Dulal Dey

03/31/2014 02:56 pm

I work with Matt Cutt .. if you do not remove links ... just imagine the consequences

David Eaves

03/31/2014 03:02 pm

I would like to see a request like that. i always take them down anyway like but it winds me up when they start saying things like urgent or they try to intimidate you


03/31/2014 03:20 pm

You forget you benefited from the link for years. So at that point you are even.

David Beart

03/31/2014 03:30 pm

I fully understand this... both parties benefited from the content/links for months and years... however once if the owners/providers of the content wants to pull the content they should be able to do so, but can't.

Josh Zehtabchi

03/31/2014 06:43 pm

Just like gaining a link you need the same effort and charm to remove them. Obviously.


04/01/2014 08:02 am

In a way, I agree with David. As a webmaster, I only charge a fee (not a big one, something between $5 and $15) when I get a link removal request for a link that I placed editorially, and I do this because I consider such a request an offense to my freedom to link to whatever website I find relevant to my content. On the contrary, if I placed the link as part of an advertising campaign or as a link exchange between friends or collaborators, I'll remove or nofollow it free of charge, because it was a marketing choice, not something that involves my freedom as an editor. Even so, since I'm against Google's policies in general, I don't do this willingly, but only to help the people involved who care about Google. I'm appreciative of whomever links to any of my content, regardless of the quality of their sites. If I have to ask for removal, that will be only in case of automatic spam involving viagra, porn and other questionable content that uses links from my sites.

Patti Paz

04/01/2014 02:08 pm

Does anyone really think that this approach is going to work? By now, these 'bad linking sites' have been bombarded with request so that they are no doubt totally immune to any type request. PLUS, the really bad ones, and there are some bad ones, could care less. This is really much to do about nothing, in the real world.

Jitendra Vaswani

04/02/2014 05:12 am

Yeah Josh, Creativity is key to success in SEO. Webmasters are paying money to remove links


04/03/2014 03:17 pm

Yeah it makes sense to me to charge a small fee. I just ignore the emails that demand anything. Like you said it is my site and I can link to what I want. If the site doesn't like it they can disavow the link.


04/03/2014 09:01 pm

Definitely, rude and dictatorial link removal requests deserve no reply at all. The site is yours to manage.


04/04/2014 06:25 pm

This is interesting. I have read a couple of posts where requests where denied. In most cases, the webmaster requesting removals assumes a "bossy" stand. Little wonder many of such stands never get their links removed. The Brilliance example is very creative, and I recommend many companies to apply it. I have shared the above comment in kingged.com - the content syndication and social bookmarking website where this post was "kingged" for Internet marketers. Sunday - kingged.com contributor http://kingged.com/time-creative-link-removal-requests/

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