A Shorter Google Title Tag After Redesign? Maybe.

Mar 31, 2014 - 8:13 am 5 by

title tag CTRGoogle has a new design and with that your title tag length, the blue clickable link in the Google search results, may be impacted.

Pete Meyers from Moz posted New Title Tag Guidelines & Preview Tool. He says the new title tag length is not set at 55 or a specific length, but ranges between 42 and 68 depending on Google's algorithm.

Here is the distribution chart on how likely it would be a specific character length:

click for full size

I should note, this has no impact on rankings. Just because Google cuts off your title tag, it doesn't mean it isn't used in its entirety for rankings. But it does mean that your title tags may be less click friendly.

A WebmasterWorld thread is seeing a lot of questions about the title tag changes.

As martinibuster put it:

This is just the display of the Title tag, not the consumption of it by the algorithm. So, as you already noted, a shorter title may be more general. I'm not changing anything for Google. If a slightly longer title makes sense then that's what's going in the title.

This doesn't really change anything for me, though. I don't do exact match longtail titles. Prefer to match it generally in the title and more exactly in the text of the content.

Check out the Moz post for more details.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 8, 2024

Nov 8, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More

Nov 8, 2024 - 8:01 am
Google Search Engine Optimization

Google-Selected Canonical Showing Third-Party's Domain Name

Nov 8, 2024 - 7:51 am
Google Ads

Google Local Service Ads App To Stop Working In Two Months

Nov 8, 2024 - 7:41 am
Google

Google Continuous Conversational Search In Google App

Nov 8, 2024 - 7:31 am
Search Engine Optimization

Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls

Nov 8, 2024 - 7:21 am
Previous Story: Google Webmaster Team Moves Offices & Gets Signage