Why Build Your Own Blog Link Network???

Sep 26, 2013 • 8:25 am | comments (22) by twitter Google+ | Filed Under Google Search Engine Optimization

google bad networkYou'd think that after Google has penalized link network after link network that SEOs would stop asking the question of how to build links via a link network - but nope.

A WebmasterWorld thread has one senior WebmasterWorld member, wheel, detailing how he builds and monetizes his own blog link network. I guess if you can't depend on underground secret link networks, you can always try to build your own - that is until Google spots it and kills the while network.

But what Wheel describes in the thread is how he buys low cost blogs and makes a nice income off of them.

By way of background, a couple of years ago I wanted to investigate how bloggers were monetizing. So I bought a good but defunct blog for $500 then sold it out like a $10 hooker. I have added no content to the site myself, simply sold stuff. The site now makes $100-$300 per month on average selling guest blog posts. It's in the financial sector, PR4 and I retail blog posts for $199. (Aside - don't bother contacting me about any of this - I will explicitly not sell you blog posts or anything else through WebmasterWorld. This post is informational, not an ad for my services). No penalty, no PR slap, nothing. And if it does go sideways in Google someday, who cares? I spent $500 and made thousands. The website is consumable inventory, not my first born child.

How does he do it? That is detailed in the thread. But should he do it?

Most webmasters think he is crazy for doing this. Google, time and time again, go after these link networks and to lose everything overnight is scary.

WebmasterWorld administrator, incrediBILL said, "Building a link network is fine if you can also build traffic, otherwise it's kind of a waste of time in the Penguin era."

Forum discussion at WebmasterWorld.

This post was written earlier this week and scheduled to be posted today.

Image credit to BigStockPhoto for smiley face

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Charles Floate

09/26/2013 12:28 pm

I did a post on creating blog networks a while ago... Google's fear train has put people off creating blog networks. It's all about the kind of link network you're building, if you can build a network that looks completely 3rd party and is a genuinely good site (that can send through traffic) then they're amazing. My motto: Leave a Footprint you're Fucked. Don't leave a Footprint, you're in Luck.


09/26/2013 12:34 pm

I hope your motto also has a subsection where you tell yourself that you shouldn't be using your self made network for client purposes.


09/26/2013 12:40 pm

Blog networks still work a treat just don't use public blog nets. private ones work great. just mix up the CMS' you use and even sometimes just use native html and css. Even mix in some well written and maintained web 2's and your in business. Google looks for patterns ad is looking for big networks to kill. The little guys can go under the radar.

Charles Floate

09/26/2013 12:53 pm

Just wondering where I ever put I was using my blog network for clients? And what if the client specifically asks for black hat SEO? Which in my case, a lot do... Because I'm pretty well known for being good at it...

Stephane Brault

09/26/2013 01:11 pm

Enter the era of disposable websites. Thanks Google!


09/26/2013 01:27 pm

I never said that you stated that. Is my comment contingent on you having explicitly stated that you use that on client sites? Let me try the same thing: Just wondering where I ever put that you were using it for your clients? And if a client is looking for black hat and knows the risks/has the risks explained to them, well, then give them what they ask for I guess.

Jitendra Vaswani

09/26/2013 01:32 pm

Rightly said charles

Charles Floate

09/26/2013 01:42 pm

Yup, just to clarify unless they specifically ask for it. I won't directly target a site with blog network links.

Michael Martinez

09/26/2013 02:03 pm

Hardly a new era at all. However, like every idiot in the industry, he failed to keep his mouth shut.


09/26/2013 02:27 pm

The whole internet is one big network....... LOL


09/26/2013 03:13 pm

It's a series of tubes!


09/26/2013 03:16 pm

I think incrediBILL's point is not valid here. Blog reviews are not about traffic but about PR. Being penalized means nothing if you don't lose PR. People buy reviews for PR not for traffic.The blog in question can easily withstand Penguin penalty as long as it has PR4.


09/26/2013 05:04 pm

A private network is the only way to control your link quality. Google won't even bother with you unless your network becomes too big. I've been saying for years, blogs are the rot of the internet, penalize them and you have a substantial boost in search quality. People that don't have the resources to make a decent website probably shouldn't be doing it.


09/26/2013 07:59 pm

Link quality control is important, if one has short term goals, like get quick income from the another algo loophole or current market condition. If one has long term goals, like build quality website for years to come, then link quality control is just a waste of time. It can be solved by hiring another employee, but then it will be waste of funds. So, waste anyway. I'm not against such tactics, just wish people would understand what and why they are doing. Then less employees would be fired after another turbulence caused by Google.


09/26/2013 08:08 pm

Probably have to mention, that I, by myself, used all kind of tactics far ago )


09/26/2013 09:25 pm

Not everyone is as wise as you Anti :)

Soni Sharma

09/27/2013 08:54 am

He is making money in short time. But webmaster and SEOs shouldn't buy links from anywhere in this penguin era.


09/27/2013 09:08 am

If you are smart about it you can use private blog networks to get your site to a level that it can maintain a natural momentum. Most of the big tech blogs did dirty stuff in the beginning or at least what is considered dirty by Google now if not then. However they have so much natural momentum now they don't need those dirty tactics. So if you play it smart you can still win long term with these strategies


09/27/2013 02:11 pm

Agreed about "Most of the big ... did dirty stuff in the beginning", but don't forget when it happened. Back then playing with links was a child game. Nowadays everything is different. First of all Google is different and consequences of such games are different. Most of the young entrepreneurs (less than 3 years in this business) don't understand this and we have to read again and again "Google sucks. I have to fire employees. How they will feed their kids?" But who sucks in reality? Not to mention another dilemma here. This is not a secret, that WMW is constantly loosing visitors and the weight in industry. Such topics can attract attention and return some audience. But who will be blamed in case of the negative result? Obviously not WMW, but Google. Win-win situation for WMW. From the other hand I'm against any censorship. Just hope people will think hard before accepting such tactics in 2013.

Morgan Akchehirlian

09/30/2013 09:04 am

I do not know why people takes it so non-serious.Google is always the major source for generating traffic to site why we risk our site if this is our own site and on our business. open link tier are still popular but Google will surely find out ways to kill them also so kindly try to build links safe way.

Brennan McMahon

11/21/2013 11:49 pm

Random question, you may not ever see this, but... Assuming all IP addresses are different amongst the vital classes... A niche-specific various platform self-hosted blog network of 10 sites: 5 Tier 1 pointing at money site; 5 Tier 2 pointing at Tier 1. This okay? A generic various platform self-hosted blog network of 30 sites: Tiers are divided 10, 10, 10. Tier 3 sites include some Web 2.0 sites and point to any and all niches (as needed) including Tier 2's; Tier 2 points to Tier 1; Tier 1 points to money site. Or, how I used to have mine... 60 sites (were medium-high PR, but perhaps a high DA is necessary instead now), 10 per niche (never inter-connected) posing as "expert" sites, each client gets one sticky homepage article with two links (one naked URL and one keyword) New content weekly to keep things fresh. Social bookmarks accompany each of the client's stickied homepage post.


12/09/2013 06:24 pm

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