Bing Has Over Ten Results When Google Does Seven

Aug 30, 2012 • 8:30 am | comments (19) by twitter Google+ | Filed Under Bing Search

LED changing numbersA WebmasterWorld thread points out that while Google is experimenting with showing only seven results, Bing is often showing well over ten results for a search query.

For example, I searched Bing for [wheat] and clicking through the pages of the search results, the numbers are not 1-10 results and then 11-20 results and so on. Instead it can be, 16-30, 31-45 and even more random. Sometimes they make no sense at all.

Bing Random Bing Random 2

The WebmasterWorld member said he saw page 2 shows results 11-20 and then page 3 show 23-32 and page 4 show 35-44.

I am not sure if this is by design or if Bing is experiencing some sort of pagination bug?

Google has experienced several pagination bugs in the past, but typically only with specific queries and in rare cases.

Update: Bing sent us a statement:

We’re continually testing and experimenting on Bing in an effort to improve the user experience. We experimented with the number of answers for several months last year, and shipped the new format in June. In cases where there are answers (like a photo or video or news answer, we may provide a few more links to ensure there is right number of algo in addition to the answer blocks.

Forum discussion at WebmasterWorld.

Previous story: Daily Search Forum Recap: August 29, 2012


Alex Leigh

08/30/2012 12:36 pm

Surely user customisation is the way forward?

Sunny Ujjawal

08/30/2012 12:45 pm

I don't care about Bing, it's useless for us,even after submitting 10 links and updating sitemap on daily basis, number of index pages either remain 7 or 10 or get decreased.

Praveen Sharma

08/30/2012 12:48 pm

I am facing different issues with Bing as I tweeted you.


08/30/2012 11:21 pm

Maybe Bing realizes that more results means happier customers. The only reason Google sets it at 10 and now 7 is because fewer results means more chance of users clicking on an ad. Google will tell us that they are working on making it a better user experience but they are speaking the proverbial BS. Users want more results on a page not less. If you are researching something it is annoying having to go from page to page. If they really want their users to be happy put 40 results on the front page. However that will never happen because the revenue will drop drastically.


08/30/2012 11:23 pm

By the way Barry are you trying to see how much a pic can annoy your readership? That gif has to be one annoying yet mesmerizing images I have ever seen on your blog.

Barry Schwartz

08/30/2012 11:25 pm

I am.


08/30/2012 11:28 pm

It's working!

Barry Schwartz

08/30/2012 11:29 pm

You deserve it.


08/30/2012 11:32 pm

I do.. but the rest of your readership probably doesn't! Except Anti he deserves it also!

Barry Schwartz

08/30/2012 11:52 pm

They can blame you guys.

James Dunn

08/31/2012 08:13 am

Everyone knows what Microsoft will say about this: "It's not a bug, it's a feature!" *sigh*

James Dunn

08/31/2012 08:17 am

My first thought was wondering why Barry was being all geeky and counting in hex, until I remembered the headlines (and also G Maps!)

MediaCo (UK)

08/31/2012 08:17 am

Surely as Alan said it's money making move for Google and Bing being a follower rather than a market leader desperately tries to be a crowd pleaser: good for users with options many results on a page and for advertisers. However being wishy washy has never done any brand any good.


08/31/2012 09:52 am

Google needs to make money off Search more than Bing does. Microsoft can happily run it at a loss. If they were clever they would be looking at what people are complaining about in Google and doing the opposite. They can afford to test, mess around with results and just go with the crowdpleasers, screw the impact on revenue. As far as I see it if Bing don't take a huge chunk of market share off Google in the next 5 years then they are idiots. The door is wide open for them. Poor old Yahoo! is worth a mention here as well, for the foreseeable future they're screwed. No coming back into the search market for them.

Simon Williamson

08/31/2012 02:05 pm

to be totally honest i never use bing for anything and in a way im glad i dont, ive never had a problem with google even if i reffer back to the pagination bugs you was on about, i porsonally have never had a problem.

Webstats Art

09/01/2012 06:27 am

SLight has a point here. Bing has nothing to lose now and they can do whatever they like and should not worry about the consequences. The same could apply to those whose website rank and internet exposure has been crippled by google's new techniques but I would not say Yahoo is screwed. There are certain countries that still love to use Yahoo and it looks like Marissa Mayer might be able to do something for Yahoo in the next few years (we hope)


09/02/2012 10:12 pm

7 RESULTS? TRY 1 RESULT!. I was googling "jessica ennis bum" on just to see how results were looking for my lil pet project and then i happened to google "jessica ennis". I got to page 10 of google and it served me ONE result, and below it were hyper links for related google searches. I then carried on and on some pages it gave me THREE results. This wasn't my computer messing up as google was fully loaded. GOOGLE are split testing like a mother fucka. I'm glad i am not an SEO for a living because their future is bleak. Although i am rather nervous about how google are going to move over the next 12 months as one of my companies gets all of its enquiries from google.


09/03/2012 11:14 am

To clarify I was talking about Yahoo! as a search provider. I think they have lots of other opportunities open to them, just not as a search engine.


09/06/2012 05:22 am

You can customize how many results you want to come back...up to 100 on the first page. You can also customize user experience so that your search is fresh and not using past browsing would be amazed at the results once you set it on "never show instant results". Your previous page one results will not be there.

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