Google AdWords Now With Single Line Descriptions?

Sep 27, 2010 • 8:05 am | comments (3) by twitter Google+ | Filed Under Google AdWords

Rod Hull now spotted single line descriptions in the AdWords ads on the Google search results.

You can replicate this by searching for [ebel 1911]. Here is a picture:

one line adwords ads

Prior to that, he spotted AdWords ads that wrap, which is not something we had prior to Google Instant.

I don't believe I ever saw one line descriptions or wrapping AdWords ads prior to Google Instant. Maybe it is a bug or maybe a feature?

Forum discussion continued at Search Engine Watch Forums.

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09/27/2010 03:40 pm

I wouldn't be surprised if it's two short lines wrapping and appearing as one

david rothwell

09/28/2010 08:34 am

How about someone who just deliberately omitted line 2 of text as a point of difference? I've often thought of experimenting with that in a crowded space.

James @ Periscopix

09/28/2010 07:09 pm

@Mike - I think this is exactly what's happening here. A strange new idiosyncracy of Google Instant. @David - It isn't possible to omit the second description line. Google insist there's something in each line. Otherwise I think we'd have seen a lot of people already testing 1 line versus 2 line ads.

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