(3)
Rod Hull now spotted single line descriptions in the AdWords ads on the Google search results.
You can replicate this by searching for [ebel 1911]. Here is a picture:
Prior to that, he spotted AdWords ads that wrap, which is not something we had prior to Google Instant.
I don't believe I ever saw one line descriptions or wrapping AdWords ads prior to Google Instant. Maybe it is a bug or maybe a feature?
Forum discussion continued at Search Engine Watch Forums.
Comments:
Mike
09/27/2010 03:40 pm
I wouldn't be surprised if it's two short lines wrapping and appearing as one
david rothwell
09/28/2010 08:34 am
How about someone who just deliberately omitted line 2 of text as a point of difference? I've often thought of experimenting with that in a crowded space.
James @ Periscopix
09/28/2010 07:09 pm
@Mike - I think this is exactly what's happening here. A strange new idiosyncracy of Google Instant. @David - It isn't possible to omit the second description line. Google insist there's something in each line. Otherwise I think we'd have seen a lot of people already testing 1 line versus 2 line ads.