Study On What Link Building Works in 2010

Sep 14, 2010 • 8:34 am | comments (6) by twitter Google+ | Filed Under Link Building Tips & SEO

Tim Grice published a summary of a study he completed named Anchor Text Has Lost Its Edge. Let me summarize in bullet format:

  • Building a strong domain is far more important than anchor text.
  • Get links to all your pages, not just home page.
  • Get links from a diverse set of sites
  • Too many sitewide links don't help
  • Use of same anchor text for all your links over and over again doesn't help
  • Make sure many of your links use your brand name when linking to you

After summarizing the study, I don't think most link building experts would find these concepts new. But the thing here is, as he said:

I have the privilege of working with some of the biggest brands and best in house teams in the UK, that provides insight into multiple industries and the above trend is being played out in multiple markets, carry on doing the same thing you have been doing for years but trust me you’ll end up back at square one.

So he has a lot of data to back this, he said.

Forum discussion at Sphinn.

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09/14/2010 04:51 pm

good summary, always useful to remember the 'obvious'.

Michael Martinez

09/14/2010 05:38 pm

Terrible analysis. He made no effort to isolate factors. This is the kind of shoddy analysis that gives the SEO community a bad reputation.

Tim Grice

09/14/2010 06:15 pm

@Michael First of all I clearly stated at the beginning of the post it was not an in depth or even complete analysis, it was a broad overview of findings based on a small portion of websites (around 200). The article was my opinion based on the results and based on my experience within SEO, as said working with some of the biggest brands in the UK. I could have isolated each factor but simply have the time or see the need, I just wanted to shout out an opinion. The fact the article is being passed around the community is not something I innitiated or expected. To say this kind of blog post gives the community a bad reputation is harsh to say the least. An honest guy, posting an opinion based on experience and a little research, who openly admits the research is neither extensive or in depth? This is bad for the community? Your entitled to your opinion but I think its a little harsh.

Brian Carlton

09/15/2010 02:31 pm

Don't worry Tim, you gave some good perspective and thinking points. Michael is one of those guys who will always take a fully negative stance, no matter what level of value a post will bring.

Tim Grice

09/15/2010 08:21 pm

Thanks Brian, I wouldn't mind but I never claimed the article was anything but a 'broad overview'. I guess when something goes viral you have to be ready to take the odd bit of criticism :)

SEO Professionals

08/19/2011 02:10 am

One of the essential aspects of search engine optimization is link building, the process of building back links or links that point users back to your site. The more websites that link back to your site, the higher you will rank on the search engine results hence increasing the profit earning potential of your website.

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