Longer Anchor Text As a Link Building Strategy

Aug 2, 2010 - 8:36 am 16 by
Filed Under Link Building

When doing a form on unnatural link building, you try to make it look more natural. One way is to make sure to mix up your anchor text. Another way is to make sure the sites your links are on are not linking to you in an unnatural way. Maybe that means sitewide links on some sites, maybe it means the placement of the link and maybe it means the words used in the link.

A WebmasterWorld thread has one link builder asking how important it is to go long with your anchor text. Instead of using the prime keyword in your anchor text, why not extend it?

Rather than using "green widgets" as the anchor I prefer using something like "consumer guide to green widgets" embedded within a sentence. The preference is to gain SERP positions of green widgets.

The link builder asks:

Does the added text dilute the effect on the desired phrase green widgets?

Does it? Even if it does, it might be a good strategy to mix that up a bit? What would you do?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 18, 2025

Nov 18, 2025 - 10:00 am
Google Search Engine Optimization

Cloudflare Outage Impact On Google, Bing & Other Search Bots - Your Site Will Be Fine

Nov 18, 2025 - 7:58 am
Google Search Engine Optimization

Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025)

Nov 18, 2025 - 7:51 am
Google Ads

Google Ads Campaign Total Budget For PMax Is Live

Nov 18, 2025 - 7:41 am
Bing Ads

Bing Microsoft Advertising Ads Label - Ads Related To: Query

Nov 18, 2025 - 7:31 am
Google

Google Search Weather Results Update - WeatherNext 2

Nov 18, 2025 - 7:21 am
 
Previous Story: Interesting Comment From Google On Most Common Keywords Report