Longer Anchor Text As a Link Building Strategy

Aug 2, 2010 - 8:36 am 16 by
Filed Under Link Building

When doing a form on unnatural link building, you try to make it look more natural. One way is to make sure to mix up your anchor text. Another way is to make sure the sites your links are on are not linking to you in an unnatural way. Maybe that means sitewide links on some sites, maybe it means the placement of the link and maybe it means the words used in the link.

A WebmasterWorld thread has one link builder asking how important it is to go long with your anchor text. Instead of using the prime keyword in your anchor text, why not extend it?

Rather than using "green widgets" as the anchor I prefer using something like "consumer guide to green widgets" embedded within a sentence. The preference is to gain SERP positions of green widgets.

The link builder asks:

Does the added text dilute the effect on the desired phrase green widgets?

Does it? Even if it does, it might be a good strategy to mix that up a bit? What would you do?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 4, 2025

Nov 4, 2025 - 10:00 am
Google

Google Discover Tests Infinite Endless Scroll

Nov 4, 2025 - 7:51 am
Google Ads

Google Merchant Center Smart Cropping - You Can Opt Out

Nov 4, 2025 - 7:41 am
Google Search Engine Optimization

November 2025 Google Webmaster Report

Nov 4, 2025 - 7:31 am
Google Search Engine Optimization

Ongoing Google Search Console API Bug Impacts Search Appearance Filter

Nov 4, 2025 - 7:21 am
Google Search Engine Optimization

Google Adds Chrome Web Store Google-CWS User Agent To Docs

Nov 4, 2025 - 7:11 am
 
Previous Story: Interesting Comment From Google On Most Common Keywords Report