Longer Anchor Text As a Link Building Strategy

Aug 2, 2010 - 8:36 am 16 by
Filed Under Link Building

When doing a form on unnatural link building, you try to make it look more natural. One way is to make sure to mix up your anchor text. Another way is to make sure the sites your links are on are not linking to you in an unnatural way. Maybe that means sitewide links on some sites, maybe it means the placement of the link and maybe it means the words used in the link.

A WebmasterWorld thread has one link builder asking how important it is to go long with your anchor text. Instead of using the prime keyword in your anchor text, why not extend it?

Rather than using "green widgets" as the anchor I prefer using something like "consumer guide to green widgets" embedded within a sentence. The preference is to gain SERP positions of green widgets.

The link builder asks:

Does the added text dilute the effect on the desired phrase green widgets?

Does it? Even if it does, it might be a good strategy to mix that up a bit? What would you do?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 30, 2024

May 30, 2024 - 10:00 am

Google Confirms Search Leak But Urges Caution

May 30, 2024 - 7:51 am
Google Search Engine Optimization

Google Report Spam Tool Adds Site Reputation & Expired Domains Abuse

May 30, 2024 - 7:43 am
Google Search Engine Optimization

Huge Decline In Links Reported In Google Search Console Links Report

May 30, 2024 - 7:41 am

Google People Also Ask Tests Shaded Boxed Interface

May 30, 2024 - 7:31 am

Google Early Adopter Badge For Using Search Notes

May 30, 2024 - 7:21 am
Previous Story: Interesting Comment From Google On Most Common Keywords Report