1,257 Users Switch To Bing Due To Google News Change

Jul 7, 2010 • 8:50 am | comments (16) by twitter Google+ | Filed Under Other Google Topics

On July 1st, Google News launched a redesign and to be frankly honest, it seems like it was a major failure. So many complaints, so much hate, so many switchers, all do to this single portal change.

I wanted to isolate a single complaint, amongst many, where an IT support guy from a medium size business chimed in. He posted his issue at the Google News Help forum:

thanks much for all the work the redesign has passed to our department. everyone's back from the 4th and since 8:00.01 am the phone wasn't stopped ringing. we're using Windows Server and everyone has google for their home page so everyone used google news. while news isn't a required(or supported) our company does allow employee's to browse during breaks. of course when anything changes we get the calls(blame). we have determined that there's no way we can support this change and don't want thousands of wasted employee hours as they try to set this mess up. our fix .... at 1:00 am cst 07/06/2010 new homepage for all users... bing.com. 1257 problems fixed.

You see that? Due to all the complaints he received from his co-workers, he flipped a switch and made them all ex-Googler users and now Bing users. It took him no time to make the switch and now there are 1,257 less Google users and 1,257 more Bing users.

Wow. One of many examples of people leaving Google over the Google News change.

Forum discussion at Google News Help.

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Martin Greenwood

07/07/2010 01:06 pm

Blimey! Considering they have over 300 million unique visits a day I don't think the drop of 1,257 users is going to have that much of an impact....

Barry Schwartz

07/07/2010 01:11 pm

I guess you don't see the point?


07/07/2010 02:09 pm

What a lame outburst. So the support department switches all users to entirely different home page, with entirely different design, and it expects THAT will lower the complaints about a minor redesign? Don't you see it's illogical? I call bullshit.


07/07/2010 02:21 pm


S.E. Troll

07/07/2010 02:27 pm

I think I understand.1257 morons who don't even know how the Internet works have been allowed to wander it freely on their employer's machines. This guy probably needed to take the easy way out so he could go back to cleaning a never ending barrage of malware off of their computers. I think that given their apparent maturity and intellect, this IT guy should have switched the employees to Yahooligans instead.


07/07/2010 05:15 pm

this is so mis-leading. It's not 1257 users who switched by choice... but by force. In addition, i'm betting that IT guy got more complaints about their homepage being completely changed than he did about the Google news change. What he doesn't mention is how many out of the 1257 actually complained. What was his threshold for making the change... 5, 50, 500 users?


07/07/2010 05:29 pm

Being a UE product manager at heart, I can say that the decision process which allows a product rollout to upset so many users, many who haven't even posted their dislike anywhere, while driving advertising dollars to one's competitors as users jump ship is quite flawed. Google is quite obviously challenged within the user-experience department but has an opportunity to try and save those users who are still hoping for a change. Others unfortunately are lost for good. Wake up Google and smell the brand damage. For those who belittle the user discontent or chalk it up as normal whining against change, the user-experience may not be your focus. It is my focus though along with others in the business of solving product issues. The full metrics and impact of this product redesign will soon be hitting executive eyes. Google has an opportunity to execute leadership now by doing the right thing and not simply doing a technology right. Listen to the users Google and hire someone with user-experience know-how.

Michael Martinez

07/07/2010 05:54 pm

It never fails to amaze me how quickly people in the SEO industry can fail to grasp the obvious. The point Barry is trying to make is that for every cockroach you see there are 50 more you don't see. Hence, for every complaint about Google News you don't see there are many, many more you don't see. For every public switch you see, there are many, many more you don't see. People in the Web marketing industry MUST sit up and pay attention to these events because ANY change to ANY Website can have similar effects. So get down off your arrogant high horses and learn something from this experience. Otherwise you people are the morons.


07/07/2010 08:56 pm

Wow, some people here are idiots. The IT guy did exactly the right thing.

S.E. Troll

07/08/2010 01:55 am

I guess maybe I need to break my previous comment down. Google changed their layout. Employees called crying to their company's I.T. guy. They didn't contact Google. They contacted the I.T. guy. I have to stand by my original assessment of both the employees and the company who set them loose on the Internet. Something else isn't right here either: They are allowed to read the news on their break, but the calls started at 8am? Really? They get to punch in, take 15, then go to work? And these calls were non-stop? With such tremendous brainpower and work ethic at that organization, I'm sure that all 1257 of those people manage to get a combined two, maybe even three rudimentary tasks performed every day.


07/08/2010 03:39 am

I, too, switched from Google News to Bing News. I actually like the layout of Bing's news page; I find it easier to skim headlines and click on articles of interest to me. I like Bing News enough that I am trying out Bing. It certainly is a nice change from Google. Maybe that is what people really need, a change. Now if only Yahoo would redesign their pages: they STILL look like Web 2.0. Onto Web 3.0 . . .


07/08/2010 03:46 am

@ S. E. No need to break it down but ... - They called IT because the company chose to make Google the homepage. That's +1 for Google in brand image. I don't know exactly what Google property the homepage was set to but the GN redesign led to support calls. Nothing new to anyone in IT. Of course IT is going to look for an expedient solution. Why would employees contact Google first if the company 'policy' sets Google as the homepage? Does Google have a record for responding to individual complaints? Increase of support calls for whatever reason is -1 for the Google user-experience. Now the UE is at -1 for an expedient solution that removes traffic from Google News. -Calls could start at 8:01 if that's when IT personnel begin their day and some employees start earlier than that or else arrive at work earlier than 8:00. - In the big picture, Google is unfortunately the organization that will suffer. Their brand image took a hit and the responses on the support board have been lacking in a user-centric approach. Google can fix some of this but I'm not sure that the more permanent damage against the brand will be undone.

Web Developer in KY

07/08/2010 12:58 pm

Google was also my home page because it was easy to skim the news periodically during the day. The new design eliminates this ability. I have switched to Bing and now can skim the news headlines again.

Ex Googler

07/08/2010 02:40 pm

Save your breath. There is no converting hardcore Google fanboys like the morons who posted here. Google could show a great big pile of dung on the home page and give you one search option and the fanboys would say it's the greatest thing sense sliced bread.


07/12/2010 09:55 pm

"It's not 1257 users who switched by choice... but by force..." Compared to the millions of users who's interfaces were switched by force by Goog. All it would have taken was a "classic" view and none of this would have ever been news. The new interface is just not capable of providing the experience I want, so I have no use for it. No crying, just switching.


09/04/2011 08:57 pm

Google isn't what it used to be, I would not be surprised to see a rise of alternative search engines. Bing is getting bigger by the day so it might challenge for the top spot in a few years.

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