31 Character Google AdWords Titles

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June 21, 2010

31 Character Google AdWords Titles

Google allows up to 25 characters in an AdWords title.

Over time, we have seen maybe 26 characters or maybe 27, but I have never really seen over 30, that is, until this weekend.

A search for property for sale in richmond returns some ads that have really long titles. Here is one that has a 31 character title length.

Yes, that is 6 characters over the 25 character limit requirement.

Forum discussion at DigitalPoint Forums.

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posted rustybrick in Google AdWords at June 21, 2010 8:21 AM Comments (11)

Comments

Very old news, I think this it'is 6 months old.

They are testing dynamic Keyword insertion titles with 25+ characters on certain accounts, and you have no way of knowing when your adds displayed a 25+ char title.

Posted by eloi at June 21, 2010 08:34

eloi, did you read this or just the title?

Posted by Barry Schwartz at June 21, 2010 08:38

Will be interesting to see CTR on a longer title with DKI.

Would be really interesting to see CTR on longer title with and without DKI.

Man, they test a lot of stuff. Great catch.

Posted by George Bounacos at June 21, 2010 09:08

"Property For Sale In Richmond" is actually 29 characters, not 31.

Posted by Everfluxx at June 21, 2010 09:32

Yes I did Barry, and yes we did see ads longer than 29 characters ages ago.

Posted by eloi at June 21, 2010 09:40

I counted white space, sorry.

Posted by Barry Schwartz at June 21, 2010 09:44

I actually first came upon this last February and wrote 3 blog posts about it - http://d0x.com/google-adwords-allows-31-characters-in-ad-titles-using-dynamic-keyword-insertion.html. It is frustrating that AdWords support never admitted to "testing" longer titles and kept ignoring my inquiries. Their lack of transparency is disheartening.

Posted by Pat at June 21, 2010 11:39

Wow - bad counting, old news. Get this off of SER!

Posted by Jordonm at June 22, 2010 09:19

I had not seen this before and find it to be of value whether there are 29 or 31 characters in this headline. Thanks for posting.

Posted by Jessi at June 22, 2010 09:42

Nice to know people get so upset if this is "new" or not. Wish more people would comment on articles they liked vs disliked.

Posted by Barry Schwartz at June 22, 2010 09:56

Haterz gonna hate. Nice find Barry and thanks for the share.

Posted by greg at June 22, 2010 10:07