Most SEOs Believe Links That Open In New Windows Are No Different

May 20, 2010 • 7:20 am | comments (3) by twitter Google+ | Filed Under Link Building Tips & SEO

A few weeks ago, we asked the question Do Links That Open In New Windows Pass Equal Google PageRank? Honestly, I felt the question was a bit out there and that there is no difference between links that open in new windows and just stay in the same window, but I figured I'd poll our readers anyway.

Most of those that answered the poll said that a link that opens in a new window passes the same amount of link juice and PageRank compared to a link that opens in a the same window. I am a bit surprised that 10% of the 210 respondents said that links that open in a new window pass less PageRank than links that open in the same window.

Here is the break down of the results:


I did ask Google for a statement on this topic, but I forgot to follow up. The person I asked said he doubted there was a difference, but he would ask. Again, I forgot to follow up - maybe that Googler can comment below after they get the answers they need?

Forum discussion continued at WebmasterWorld.

This was scheduled to be posted today. I am offline today and scheduled several polls for the days I am offline. I am back Friday, May 21st.

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A Sarkar

05/20/2010 04:22 pm

All top row links on Feedburner are target="_blank" type. Even google uses them.

Alistair Lattimore

05/22/2010 12:47 pm

I thought this question got put to Matt Cutts a little while ago and he said to the best of his knowledge, there was no difference between a standard link and one with the target attribute.

SEO Professionals

09/03/2011 05:53 pm

When using the many SEO strategies available, one should also be careful. Web sites (and those who manage and maintain these) should exercise caution and discriminate when linking with other sites. For instance, linking to a site of different genre would serve no purpose. It might give real time search a boost, but not the targeted traffic that a specific web site may require. It would be best to link to websites with related themes and to get links only from credible and high quality sites.

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