Update: Google's Mourning White Logo Now on Google Hong Kong

Apr 20, 2010 • 3:39 pm | comments (5) by twitter Google+ | Filed Under Google Search Engine

If you go to Google Hong Kong, or the place Google China redirects you to, you are shown an interesting Google Logo. The Google logo is all in white. Here is a picture:

Google White Logo

This white Google logo was also on Google Poland a few days ago.

The reason it is mysterious is that the alternative text on the image has no clue on what the white logo represents, nor does the logo hyperlink to anywhere, plus the image name reveals nothing interesting.

A Google Blogoscoped Forum thread speculated the white logo on Google Poland was a form of a memorial for certain victims. But if that is true, why is Google Hong Kong showing the special logo - I don't think there is a public memorial today in Hong Kong. Some are speculating due to the earthquake in Qinghai, China but why not link to this or something to represent what this is about.

Hat tip to Michel for pointing these out to me.

Forum discussion at Google Blogoscoped Forum.

Update: Google sent me this statement on these white logos:

From time to time we show a special colorless logo on our homepage in recognition of a current loss or tragedy. Users in Poland recently saw this muted logo, and now we're showing the logo to users in China and Hong Kong to pay our respects to the victims of the Qinghai Earthquake. We are saddened by the loss of life and great damage caused by this natural disaster, and our thoughts are with the people of Qinghai, China.

Google also confirmed that the first time they used the white or colorless logo was last week on Google Poland.

It is my understanding that Google uses this logo only when a government body declares a state of mourning.

Update: Baidu also has a colorless logo:

Baidu Colorless Logo

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04/20/2010 08:31 pm

Hi, This logo represents probably a national mourning day in China. It was here in Poland for the last entire week and it didn't also have any alt text nor linked to anything. Just a symbol.

Barry Schwartz

04/20/2010 08:44 pm



04/21/2010 07:24 am

Hi there! In China, white is the official color for mourning. As you might know more than 2 thousands people died in the region of Qinghai in China and thousands were seriously injured. You can see the logo also here: http://www.helloningbo.com/forum/showthread.php?t=1571 Thank you for your concern. Roger

No Name

08/24/2010 01:53 am

today (24 Aug 2010) the white google logo is here again. googled it and it brought me here. it has been a sad day for HK people - 8 HK tourists were killed in a hostage siege in Philipines yesterday (23 Aug). http://news.xinhuanet.com/english2010/china/2010-08/24/c_13459193.htm


08/24/2010 12:57 pm

i think the Google logo is white in Hong Kong today is because someone in Philippines hijacked a HK tour bus and killed 9 people. i'm from HK and i heard the tragic news yesterday. so sad.

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