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October 19, 2009

Google Shares Their Online Reputation Management Advice

The Google Blog and Webmaster Central blog posted a blog post named Managing your reputation through search results. In this blog post, Susan from Google explains tips on how to manage your reputation online.

Basic advice from "think twice before putting your personal information online." To tips on how to contact the source of the content you want removed. If that doesn't work, Susan explains that you can try to create new pages that might outrank the negative pages in the search results. All of these tips are at the core of online reputation management.

What I found funny, maybe on a more personal level, was that every online reputation management company came out and piggy-backed off this Google blog post. Just scan some of the posts in the Google Web Search Help thread and see some of the blog posts referencing Google's post.

Anyway, if you have a reputation management issue and you cannot buy your way out of it, then you likely want to read some of those tips and join the thread.

Forum discussion at Google Web Search Help.



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posted rustybrick in Google Optimization at October 19, 2009 8:19 AM Comments (4)

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Comments

If you have kids or influence youth in any way, this is an important note to pass on to them. Things that they post when they're 13 or 14 may come back to haunt them when they're in their mid-20's.

It doesn't take much to connect the dots if folks aren't careful about what they post online.

 

Posted by Andy M. at October 19, 2009 10:22

I think the best practice will be to prevent reputation damage by some preemptive online measures instead of trying to eliminate the negative buzz against you.

Of course, it might be inevitable to face cases where your reputation is at stake and something unexpected happens to you. Then, Google's post could help somewhat, but it's only in the world of search engines, not social media. That's something that requires different approach to outweigh your negative side by the positive aspects.

 

Posted by Rahman Mehraby at October 19, 2009 14:37

I thought Google's advice was pretty lame. It takes 30 minutes for someone to post a false or libelous comment of Rippoff Report and it hit the first page. It takes months and loads of links to get a Google profile to appear in search results. They can do better than that.

 

Posted by Jim Edwards at October 20, 2009 08:56

I agree with Jim, Google can definitely do better than that. Google wasn’t giving their advice, they were merely stating the obvious. Someone mentioned having to generate links, well, you don’t really have to generate them yourself. Unless if you want to. But the negative links can be managed faster if you use companies that use SEO such as CLEANmy.NAME.

 

Posted by Marie at December 11, 2009 12:54

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