Last week, we discovered a new beta Google keyword tool that was way more advanced than the current one and which will ultimately replace the current one.
Besides for all the nice new reports and cooler interface, with advanced filters and segmentation. Advertisers seem to be really excited about Google breaking out the mobile search volume from standard search volume.
Here is a screen shot of the mobile filter:
Yes, mobile searches is growing and growing each day. Advertisers having the tools to differentiate between desktop and mobile searches, plus have the keyword data to anticipate such search volume, is key to a successful mobile search strategy.
Forum discussion at Search Engine Watch Forums.