DoubleClick Now Integrated With Google AdWords, Impacts AdSense

Sep 18, 2009 • 8:12 am | comments (4) by twitter Google+ | Filed Under Google AdWords

Big ad news today from Google, they have officially made a big push into display ads through DoubleClick ad network they acquired a two years or so. The DoubleClick ad network will be directly integrated into AdWords. This expands the content network, which means AdSense publishers should see more ads, hopefully higher paying ads.

I am about to get on a plane, so let me give you all the relevant links that I can find. We have the main Google Blog discussing the integration and the AdWords blog talking about how this impacts search advertisers and finally the AdSense blog discussing how to get these ads in your mix. Greg Sterling covers more of the business angle at Search Engine Land and plus we have tons more commentary at Techmeme.

Forum discussion at WebmasterWorld.

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No Name

09/18/2009 01:36 pm

When you specify a doubleclick integrated with Google adwords displays total clicks for a day, and it defines how useful it is. More important for that tools specially for the SEO Services. And now just like double click is recommended for the users.

Michael Martinez

09/24/2009 05:42 am

Don't know if you're still monitoring this article, Barry, but Google has a problem with its shift to DoubleClick. They sent me a notice saying I needed to update my AdSense code to use the DoubleClick server. However, when I logged in to my AdSense account, the code snippets only referenced the old server. Google is hinting it may stop serving ads and paying people if they don't upgrade their AdSense code. I posted a message in the AdSense support group but the formatting there is screwy and I'm not sure if they'll see it. I also replied to their email but I have no idea whether they actually read replies.

Barry Schwartz

09/24/2009 11:11 am

Michael, do you have a link to that thread you posted?

No Name

10/23/2009 05:51 am

So what is 3rd party certification?

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