Bing Springs To 10% Market Share, Takes From Yahoo

I guess those Bing commercials are indeed working. CNet reports on a Neilson ratings survey that claims Microsoft's Bing search engine has captured 10% share.

Here is the break down:

Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Provider	Searches (000)	M-O-M % Growth	Share of Searches
Total	10,812,734	2.9%	100.0%
Google Search	6,986,580	2.6%	64.6%
Yahoo! Search	1,726,060	-4.2%	16.0%
MSN/Windows Live/Bing Search	1,156,415	22.1%	10.7%
AOL Search	333,231	1.8%	3.1%
Ask.com Search	186,270	2.9%	1.7%
My Web Search	128,432	0.5%	1.2%
Comcast Search	50,328	-21.6%	0.5%
Yellow Pages Search	37,923	2.7%	0.4%
NexTag Search	31,830	0.4%	0.3%
Local.com Search	16,314	2.9%	0.2%

Notice Yahoo dropped 4.2 percent from the previous month, but keep in mind, looking at month-to-month numbers is dangerous in this space.

Forum discussion at WebmasterWorld.

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posted rustybrick in Microsoft MSN Search at September 18, 2009 5:14 AM Comments (3)

Comments

When their ads kick in, I expect their reach will rise to 30%+

Posted by No Name at September 18, 2009 09:31

These numbers just mean people are spending more time on Bing, generating more page views. These metrics have no relevance to what is going on in the organic search market.

You might as well be celebrating the numbers CNN and Whitehouse.gov get for page views. They have just as much to do with "search market share" as the nonsense Compete, comScore, Hitwise, and Nielsen are measuring.

Posted by Michael Martinez at September 18, 2009 13:13

I think the numberd will even go up, MSFT maybe way behind but slowly the gap between Google and MSFT will shrink.

Posted by No Name at September 19, 2009 10:17

Bing Springs To 10% Market Share, Takes From Yahoo

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