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A WebmasterWorld member thinks it would be a wise idea if Google added a new level of detail to the AdWords listings. I believe his idea is to display a mouse over control which would open up a more detailed box that shows advertiser details. This would allow the searcher to better know if he should click or not.
I decided to draw up a proof of concept, using Bing's search preview option and adding that to Google AdWords ads, here it is:
Do you think this is a good idea or bad idea? Take my quick poll:
Forum discussion at WebmasterWorld.
Comments:
Bill Kruse
08/23/2009 05:59 am
A bad idea I think, writing landing pages is a specialised art and it's hard enough to do that. All this does is to create another layer that has to be successfully negotiated between you and the prospect. BB
Jessica
08/24/2009 03:41 am
I voted yes in your poll. The more we can know about an advertiser without clicking, the better. Although i agree that making this happen might be difficult, the end results will be worth all the hard work.