Should Google Place Advertiser's Info In AdWords Mouse Over Effect

Aug 21, 2009 • 8:57 am | comments (2) by twitter Google+ | Filed Under Google AdWords

A WebmasterWorld member thinks it would be a wise idea if Google added a new level of detail to the AdWords listings. I believe his idea is to display a mouse over control which would open up a more detailed box that shows advertiser details. This would allow the searcher to better know if he should click or not.

I decided to draw up a proof of concept, using Bing's search preview option and adding that to Google AdWords ads, here it is:

Concept: AdWords Ads with Advertiser Info Mouse Overs

Do you think this is a good idea or bad idea? Take my quick poll:

Forum discussion at WebmasterWorld.

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Bill Kruse

08/23/2009 05:59 am

A bad idea I think, writing landing pages is a specialised art and it's hard enough to do that. All this does is to create another layer that has to be successfully negotiated between you and the prospect. BB


08/24/2009 03:41 am

I voted yes in your poll. The more we can know about an advertiser without clicking, the better. Although i agree that making this happen might be difficult, the end results will be worth all the hard work.

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