A WebmasterWorld member thinks it would be a wise idea if Google added a new level of detail to the AdWords listings. I believe his idea is to display a mouse over control which would open up a more detailed box that shows advertiser details. This would allow the searcher to better know if he should click or not.
I decided to draw up a proof of concept, using Bing's search preview option and adding that to Google AdWords ads, here it is:
Do you think this is a good idea or bad idea? Take my quick poll:
Forum discussion at WebmasterWorld.
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rustybrick in Google AdWords at August 21, 2009 8:57 AM
Comments (2)


Comments
A bad idea I think, writing landing pages is a specialised art and it's hard enough to do that. All this does is to create another layer that has to be successfully negotiated between you and the prospect.
BB
Posted by Bill Kruse at August 23, 2009 01:59