I think Yahoo! CAN turn it around. I'm just not sure they want to. Maybe search will always be a secondary priority for them. What might work for Yahoo! is to do what Microsoft did -- launch a search-only brand.

Having been in third place for over a year, Yahoo! search is looking pretty tattered. But the brand is by no means dead and out.

After working with Yahoo on some pretty obscure campaigns I do think their saving grace is going to be their demographic segmentation abilities. While this may not directly effect organic listings, it has give us the best and most effective demographic targeting for paid search. We love Yahoo! (Even though they only get

The site saw record traffic during the recent Michael Jackson new cycle. That suggests that Yahoo still has some staying power.

Yahoo is great for casual browsers (like my future brother in law) who like to see the news when they log in. They offer much more than a simple search box. I see that as a competitive advantage over google (and even iGoogle.)

yahoo needs to leverage their international interests more and make them more accessible to advertisers. they're the bigger player in japan but advertising there is very restrictive.

google is very easy to access in all markets and advertisers have more freedom to market products and services which are not allowed on yahoo or msn.