Do You Trust Google's Keyword Tool?
Google provides a very popular Keyword Suggestion Tool that many SEMs rely on. But a HighRankings Forum thread questions how trustworthy the tool is.
Many SEMs use the tool because it is convenient and Google provides the estimated search volumes. At the same time, many SEMs know how to take Google's estimates and apply them to their campaigns. Experience and campaign history helps SEMs learn this trade.
In fact, did you know that the keyword tool allows you to adjust the type of query based on match type? After you run the tool, you can then click on a drop down menu to select the match type, broad, phrase, exact or negative match.
But the big question is, do you trust the keyword tool? Take our poll:
Forum discussion at HighRankings Forum.
Like The Story? Vote For It On Yahoo Buzz! Or On Sphinn!
rustybrick in Google AdWords at May 27, 2009 8:25 AM
Comments (9)

Comments
I believe you get "better" numbers when logged in to Adwords and use exact match. As we know that these are not actual numbers but more of a index against the set of keywords being researched. I tend to go with Global versus Local as well.
Posted by Brent at May 27, 2009 08:45