Should Google Make the AdWords Professionals Exam Harder?

Apr 28, 2009 • 8:43 am | comments (9) by twitter Google+ | Filed Under Google AdWords

Google AdWords Qualified LogoGoogle is currently running a survey asking AdWords advertisers if Google show make the Google Advertising Professional exam and certification harder. A Google AdWords Help thread has a post from AdWordsPro Sarah asking AdWords advertisers to take a survey on the Google Advertising Professional certification process.

The survey can be found over here and it asks questions such as:

  • Do you think the Google Advertising Professionals exam should be more difficult?
  • If you had the option to take a test in these elective subjects, is this something you would be interested in?
  • Should the Google Advertising Professionals exam be given in a proctored environment to help control cheating?

There are other questions, but these are the most interesting questions in my opinion.

Should Google have these tests in controlled and proctored class rooms? Are you kidding me?

Anyway, it is important for Google advertisers to take this survey, this way Google knows how to take the future of the Google Advertising Professional program.

Personally, I love the idea of making tests harder, but I am weird.

Forum discussion at Google AdWords Help.

Previous story: Is Google's Geo Targeting Off In Web Search?


Vinny LaBarbera

04/28/2009 01:23 pm

I absolutely think that the GAP Exam should be much harder. I also think that the Google needs to make the test available only to power advertisers or search marketing professionals OR make another test for this defined group of people / companies who spend a considerable amount of time and money with Google AdWords.

James Matthews

04/28/2009 01:34 pm

Of course you like to make it harder. You passed the test. For a person that didn't yet pass it he wants it to be easier so he may pass it. However I do say that there should be different levels and those should be harder.

Barry Schwartz

04/28/2009 02:24 pm

James, I think the certification expires, so anyone who passed the test would eventually have to retake it, I think...


04/28/2009 03:51 pm

I think the test needs to be different. Less trick questions. They need to clean it up. They have check boxes on questions that should have radio buttons. I think they should treat it just like MS does the MCSE and have it proctored.

David Rothwell

04/29/2009 09:44 am

Yes it should be tougher, and proctored. I still see people with the qualification who don't know what they're doing, sometimes on behalf of clients. And it could be restricted to MCC owners only, who would typically be Agencies rather than end-users. It does expire, every 2 years so you have to re-take it to stay current (I will be on my third exam in July). Since it's administered by Thomson Prometric, it would be easy to have it proctored like Microsoft exams (I'm also MCP Windows 2000 from ages ago, so I've sat a bunch of MS exams through Prometric).


04/29/2009 07:28 pm

Excellent post and discussion. I also agree that the exam is filled with trick questions that could have multiple answers. One in particular I remember was something about how your campaigns should be organized and options included by geography, by product, etc. Is there really a right answer for that? Isn't it testing/person preference?


05/11/2009 10:33 am

The exam certainly needs to be rewritten to get rid of the vagueness on some questions. As for the proctored environment - this isn't really necessary if the questions are written in the right way. The case study style questions are a perfect example here - if you don't know how to correctly manage a campaign then no amount of checking through the Google Learning Centre or elsewhere will help you out.


07/18/2009 12:57 am

if any one need to pass just contact me


09/22/2009 09:18 pm

The test serves it's purpose but it certainly need to be changed. It needs to challenge you based on the questions from content, not Google attempting to trick you.

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