Google AdWords Employee Allegedly Breaks Trademark Rules, Sued by SEM

Apr 8, 2009 • 8:19 am | comments (4) by twitter Google+ | Filed Under Legal Issues in Search

ShoeMoney Sues Google Employee For AdWords Violations from TechCrunch shows how Jeremy Schoemaker (aka ShoeMoney) has filed suit against a Google AdWords employee for allegedly bidding on his trademark and possibly for stealing his keywords.

TechCrunch explains that Jeremy found signs that the person who was bidding on his trademark was very friendly with Google employees. In addition, he found that on his LinkedIn profile it said he worked at Google in the AdWords department. TechCrunch said:

At this point it’s still unclear if the violator used his position at Google to bypass its trademarked words filters or to access Schoemaker’s own list of keywords, but at the very least it’s hard to believe the Google employee was unaware that his actions were in violation of Google’s Terms of Service.

I believe this is the first time we are hearing about a case of an SEM (I know Jeremy, you don't like to be called that, but in this case, you are) suing a Google employee for these allegations. It should be interesting following this case.

Forum discussion at DigitalPoint Forums.

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No Name

04/08/2009 01:22 pm

Wow, some exciting stuff happening. Can't wait to see what happens and how it turns out. In any case, if it is true that a Google employee has gained access to private data, then I guess the repurcussions could be huge.


04/08/2009 03:37 pm

I also heard this guy is now wearing a T-shirt that says "SEO sucks" around the office and moonlights for the AP as a content copyright and licensing investigator. :-)


04/09/2009 03:16 pm

yeah...and i also heard that, every nights, he is turning into a werewolf and eat homeless people...

Ilan Hertz

04/13/2009 07:35 am

I guess the "Don't be evil" slogan really works and goes down all through the company to every Google eployee

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