Google AdWords "Show Products From ..." No Longer A Test?

Feb 4, 2009 • 8:30 am | comments (4) by twitter Google+ | Filed Under Google AdWords
 

Conduct a Google search for mens or luggage or hard drives and you might see, like I see, in the AdWords are a plus sign for "show products from [site name]." Here is one of the examples:

Google show products from XXX

When you click the plus sign, you get this:

Google show products from XXX

The same shows up on the right hand side of the search results for many other keywords. I believe the requirement is that you be an advertiser at Google and have product in Google Base/Shopping.

Now, Google has been testing this since November 2007 and continued the tests again in January 2008 but now it seems to be showing up for many searches and for many searchers. So this might not be a test anymore, this might be the new standard to make the ads more interactive and possibly more useful.

I am not sure if clicking on a product link will cost the advertiser money, I would assume it would, but I have not confirmed this.

Forum discussion at WebmasterWorld and thank you Nick for pinging me on this.

Google sent me a comment on this matter:

As part of our ongoing commitment to innovation and helping users find the information they're looking for online, we are testing a feature called the AdWords Product PlusBox, intended to help make information about specific products more easily accessible. For ads associated with products in Google Base, a plusbox can be expanded to display relevant products from that advertiser. The plusbox provides users with more information about an advertiser's offering even before clicking on the ad, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta with a small number of advertisers.

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Comments:

peter

02/04/2009 04:46 pm

yes, it costs money & is called the plus (+) box

Silv

04/23/2009 11:08 am

There is an inherent problem with some of these new ads (local search plus box as well) in that many ad servers cant support these types of ads...DART Search being one of them. I assume its only a matter of time before it can (seeming that Google bloody own them) but at the moment I am pretty sure its not possible

James Matthews

04/23/2009 02:08 pm

I think that these are moving people attention away from the organic links and making sure that google gets paid.

David Rothwell

05/13/2009 08:01 am

They shared this with us at a conference at Europe HQ Dublin last October (NDA didn't permit further discussion) and I saw immediately that Google Base was going to be strategically more important.

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