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An interesting WebmasterWorld thread has several publishers claiming that they make more money with Google AdSense with their old, not updated sites, as compared to their larger, more updated and cleaner looking sites.
In the past, we did discuss how ugly sites earn more with AdSense and most agreed that this is true. But outdated, old sites are earning more than updated and fresh sites?
Here is a poll, which one makes you more money?
Forum discussion at WebmasterWorld.
Comments:
Michael Martinez
01/29/2009 05:12 pm
It has been the complete opposite for me. Like many other people I saw a decrease in AdSense revenue starting in December, perhaps late November (I was coasting and not paying attention). After several weeks of intensive upgrades in page designs across older portions of the network, I'm starting to see significant gains in AdSense revenue again. We're dealing with a small data set here of just a few Webmasters' experience but perhaps some content directions perform better than others. I don't have enough data from my own network to extrapolate much because I've been changing as many pages as I could. The network has long needed a massive facelift anyway.