Poll: SEOs Say Alt Attribute Does Improve Search Rankings

Dec 19, 2008 • 8:21 am | comments (4) by twitter Google+ | Filed Under SEO - Search Engine Optimization

SEO & Alt TagsA few weeks ago I ran a poll asking does the alt tag improve rankings in search engines. We have now received over a hundred responses from our readers, who I assume are mostly SEOs.

About 80% said, yes, using an alternative attribute on images does indeed help improve rankings. While about 20% said it does not.

Here is the breakdown: :: Alt Tag improves rankings said 86 respondents or 79.63% :: Alt Tag does NOT improve rankings said 22 respondents or 20.37%

With most these polls, sometimes people look too much into the question. I am surprised about 20% said no.

Forum discussion continued at WebmasterWorld.

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diarmuid ryan

12/21/2008 07:06 pm

i have not put it to the test, but i must! i guess it is good practice to always use alt but sometimes it just gets forgotton about


12/22/2008 04:48 pm

I can understand the possibility of it not helping the page overall. I disagree, I believe it does help, but I can understand it. However, it absolutely must help the image and image searches/results. And in the age of Universal Search Results your images need to be as optimized as possible so those ALT tags better be good.

Terry Van Horne

12/22/2008 07:00 pm

I agree it depends... for image search it is important... for link text it's useless... and I strongly doubt it is weighted for organic. That's the problem with general polls on SEO techniques. I bet if you excluded universal it would be the opposite result.


12/30/2008 01:05 pm

alt-Tags are one of several "small screws" that can be adjusted while optimizing onpage! having keywords in your alt-tags makes seo-measures complete! Not to forget that alt-tags really help in getting your images into googleImages-searchresults, which may bring some more traffic together with organic serp traffic....

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