Ads to be Integrated into Google Search Suggestions

Dec 16, 2008 • 7:30 am | comments (2) by twitter | Filed Under Google Search Engine
 

It appears that Google is looking for new ways to enhance (erm, monetize?) Search Suggest. Danny Sullivan notes at Search Engine Land that some users are spotting Google AdWords ads within Search Suggest, as seen below:

Search Suggest is also apparently expanding news results and more.

In terms of ads, though, Danny notes that the placement (top?) is questionable. What happens if someone accidentally clicks on that ad? It's easy for someone to slip up when using a drop-down box. I'm sure you've done it before.

That concern is echoed in Sphinn by advertisers. Here's one good comment:

As an advertiser, I kinda don't like those ads in the suggest box, especially the one at the top. It's just asking for errants clicks or someone thinking it will return a search result. I want my ad clicks to be as qualified and deliberate as possible.

Someone else adds that those ads probably "convert like [censored]." And he's probably right.

Forum discussion continues at Sphinn.

Previous story: Google Tests Pagelinks, Reviews in SERPs, and Enhances Spelling Correction
 

Comments:

Jaan Kanellis

12/16/2008 07:46 pm

Between this and Search Wiki Google has made me want to puke of late.

Harry

12/22/2008 11:06 am

Yes,looking nice from Google point of view but not from seo point of view.

blog comments powered by Disqus