Google AdWords Bans Horse Racing Ads But Allows Hard Liqueur?

Dec 12, 2008 • 8:18 am | comments (6) by twitter Google+ | Filed Under Google AdWords

Google has recently allowed advertisers to place AdWords ads for hard liquors, beer, and even gambling ads in the UK, but has now banned ads for the keyword phrase, [horse racing].

A WebmasterWorld thread says this ban is brand new. He has had ads for that keyword phrase for a long time and now Google is telling him that these ads are not a "good match for AdWords". Even if you sell sporting goods for horse racing, or horse racing toys or anything not related to the gambling side, you cannot bid on the term [horse racing] (you can bid on [horse racing toys]).

Senior member, woop01 said:

We have been told by an Adwords rep that now horse racing and horse racing related activities are no longer considered a "good match for Adwords". I'm not talking about the wagering aspect of horse racing, the entire sport of horse racing.

We spent an afternoon removing any of the very minor references to wagering on a horse racing site that had been advertising with Adwords for years. Unfortunately, it was only after we did it that the rep then said that horse racing in general is the problem.

I find the whole thing fairly interesting.

Forum discussion at WebmasterWorld.

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12/12/2008 01:53 pm

Looks to be fine in the UK at the moment...


12/12/2008 02:14 pm

So much for Google being a democracy.

Jaan Kanellis

12/12/2008 03:48 pm

So if I sell horse racing equipment Google doesnt want my marketing money? Dumb?


02/10/2009 11:37 pm

then go to the uk, and stay there!  horse racing is great until one of them breaks a leg and has to be put to sleep on the track.  happens much more than people think.


03/22/2011 04:56 am

if this is their system then it's a BIG unfair to others, it could help to put others in safety, but how about the others that makaing business with horse racing!? i know your point of view is for the safety of the people who race, but you must also considerate that horse racing is not only about racing. it includes selling, buying,sharing expirience. and i dont also know why does the google and yahoo accepts (PORN SITES) to be found in their search engine!? if they want to banned something, their 1st priority is the (PORN SITES), and they must erase it on their search engine.


04/11/2011 06:50 am

i strongly protest to this. why cant they ban adds for hard liquer and ban ads or horse racing? i wouldn't say its unfair but why not ban adds for liquer to lessen the diseases of people instead of removing a very fun thing to watch im not actually into horse racing but in my own opinion horse racing is better than hard liquer adds.

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