Google Further Encourages Drunken Behavior, Lets Advertisers Bid on Alcohol

Dec 9, 2008 • 9:56 am | comments (4) by | Filed Under Google Ads (AdWords)

Disclaimer: Like the previous post on this subject matter, this is a title only that is intended to attract attention and nothing but. (In case you're wondering who the author of this post is, she likes social media and these are the types of headlines that raise your eyebrows. Am I wrong?)

We're learning that Google is leaning toward the left in terms of the kinds of ads they are now allowing: the Inside AdWords blog says that Google is now allowing the promotion of hard alcohol and liquor via Google AdWords.

That's not without clause, though. Google requires all advertisers to feature information about the liquor/alcohol.

To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

The timing, naturally, is good for the holidays -- especially since it's almost New Years -- so if you're able to promote the brands of hard alcohol and liquor and can comply with Google's guidelines, you may want to focus your advertisements on the 2009 festivities.

Forum discussion continues at Search Engine Watch Forums.

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