Google Encourages Drunken Behavior, Lets Advertisers Bid on Beer

Nov 3, 2008 - 9:21 am 6 by
Filed Under Google Ads

Want to buy beer? Until recently, you could search for "beer" on Google and not see any Google ads since it was against the policy. But recently, Taylor Pratt had the desire to get drunk bid on some alcoholic keywords (maybe?) and discovered that Google was allowing individuals to buy alcoholic keywords, which is a change that Google has not previously made public. He has a quote from his Google AdWords rep which says:

Beer, wine and champagne may now be promoted from ad text and may be the focus of your site. We consider beer, wine and champagne to be products intended for the sale and consumption of adults. Therefore, ads promoting beer, wine and champagne will be given a ‘Non-Family Safe’ status.

This only applies to the three types of alcohol -- beer, wine, and champagne -- but not hard liquor, which Google is still prohibiting.

Barry notes, by the way, that wine and champagne were always allowed and that beer is a recent addition. Google is not saying why beer has recently been allowed by Google AdWords.

Forum discussion continues at Sphinn.

 

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