Google AdWords Provides Option To Advertise Based on Desktop vs. iPhone

Nov 27, 2008 • 9:39 am | comments (2) by twitter Google+ | Filed Under Google AdWords
 

There are sometimes where you don't want to show your Google ads to iPhone or mobile users and sometimes where you don't want to show your ads to desktop or laptop users. Google understands this and has finally given a new campaign setting option within AdWords to specify the "device platform" you want your ads to show for.

A Search Engine Watch Forums thread reports one advertiser seeing this option in his account. I personally do not see this option in my account yet. Here is a picture:

adwords-iphone-optout.png

Google added help documentation for this section. The question and answers include:

Advertisers are always happy to have more control over who sees there ads and in this case, on what platform.

Forum discussion at Search Engine Watch Forums.

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Comments:

Jaan Kanellis

11/27/2008 03:42 pm

Great new options

David

11/28/2008 12:13 am

this is one of the best features to ensure that you can limit your campaign to just office/business related searches, looking forward to it being added. im using a adwords professional account and its not yet active, maybe its geo specific just to certain countries?

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