There are sometimes where you don't want to show your Google ads to iPhone or mobile users and sometimes where you don't want to show your ads to desktop or laptop users. Google understands this and has finally given a new campaign setting option within AdWords to specify the "device platform" you want your ads to show for.
A Search Engine Watch Forums thread reports one advertiser seeing this option in his account. I personally do not see this option in my account yet. Here is a picture:
Google added help documentation for this section. The question and answers include:
- Why is there now an option to show my ads on desktop and laptop computers? Isn't that where ads have always shown?
- What are full browsers, and what sort of mobile devices does this include?
- What are the different options for targeting ads to mobile phones and devices?
Advertisers are always happy to have more control over who sees there ads and in this case, on what platform.
Forum discussion at Search Engine Watch Forums.