Finally, We Get an API for Google Webmaster Tools, But...

Jun 23, 2008 • 7:33 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization

google-webmaster-central-lo.gifI can't express how happy I am to see a real live API available for Google Webmaster Tools. The announcement came late Friday, telling webmasters and developers that they can now use an API to access and communicate data back and forth to Google for the Webmaster Tools portion of the site.

The tool supports some but not all of Webmaster Tools features. It gives you two overall capabilities, one with managing site and the other with managing Sitemaps. You can do the following:

  • Managing Sites
    • Retrieve a list of your sites in Webmaster Tools
    • Add your sites to Webmaster Tools
    • Verify your sites in Webmaster Tools
    • Remove your sites from Webmaster Tools
  • Working with Sitemaps
    • Retrieve a list of your submitted Sitemaps
    • Add Sitemaps to Webmaster Tools
    • Remove Sitemaps from Webmaster Tools

As you can see, it doesn't allow you to manage everything with your sites. The key missing component to most SEOs is the linkage data. You can't build a tool to analyze your links. You also can't access diagnostic data or statistics data. Not yet. I am sure it will all come down the road. This first step shows that Google obviously is working towards the API, they built out some core features now and I suspect that if these core features are used, the other features will continue to be built out.

For more information about the new API, check out

Forum discussion at WebmasterWorld.

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Michael Martinez

06/23/2008 03:45 pm

It's not like the linkage data is useful anyway. Not only is it incomplete and outdated, they don't tell you which links pass value.

Rob Abdul

06/24/2008 08:11 am

Following on from Michael’s comment, what I find very useful is the ‘Top search’ queries under the ‘Statistics’ tab; where you can find ‘The top 20 queries in which your site appeared’. This is great for trying to fish for generic traffic. To appear in the top 20 for a keyword that you haven’t optimised for is surprising. This information cannot be attained by Google Analytics or even collected by your server stats package, for that reason it is special.


09/13/2008 07:06 pm

thanks for all the information you give Brown

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