Google Testing Green Backgrounds & Turns Directory Ads Green

May 16, 2008 • 8:02 am | comments (3) by twitter Google+ | Filed Under Google Search Engine

The iCrossing Blog posted screen captures of Google experimenting with green in the Google user interface. In addition, Google has changed from the yellow background color for their ads to green, within the Google Directory. iCrossing actually reported this two weeks ago but I I missed it until I spotted a Search Engine Watch Forums thread on his findings.

Here is a screen capture of a search on ipods at the Google Directory:

Google Green Ads and Nav

I see that green user interface myself, but I don't see the green look at a normal Google web search, like iCrossing showed for a search on car insurance.

Here is what I see: Google Green UI

Here is what iCrossing sees: Google Green UI

It may be that iCrossing has a browser cache issue from moving from the directory to web search? Maybe? I am not sure.

Forum discussion at Search Engine Watch Forums.

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Adam Skalak

05/16/2008 03:20 pm

I came across the green backgrounds on Web Search first and only when I was writing the post I discovered the Directory green design. I wonder how much it increased the click through rate for the premium paid and top organic listings.

Barry Schwartz

05/16/2008 05:42 pm

Adam, really nice find.

Rob Abdul

05/17/2008 08:43 am

I’m surprised yellow was chosen. Green is a primary colour; hence why early monitors were green screen. The eye contains two kinds of receptors: rods and cones. While the rods convey shades of gray, the cones allow the brain to perceive colour hues. Of the three types of cones, the first is sensitive to red-orange light, the second to green light and the third to blue-violet light.

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