Google AdWords Displays Ad Scores: Pscore, mCPC & thresh

Apr 29, 2008 • 8:23 am | comments (4) by twitter Google+ | Filed Under Google AdWords
 

A WebmasterWorld thread has discussion around one advertiser noticing Google displaying three scores directly under a Google Netherlands ad. Here is a picture of the ad with the scores underneath the ad:

adwords scores

So I began to do some research and it seems someone else saw the score for a different search today as well, on Google.de. Here is a screen capture, but even though the webmaster highlighted the score with the middle ad, I have a feeling the score is associated with the top ad:

adwords score

Here is another:

adwords score

So what does the scores mean? - Pscore: 0.00101 - mCPC: 10.0000 - thresh: 0.0001

mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.

It seems like many folks are spotting this in Google's international search engines.

We have forum discussion at WebmasterWorld and at Abakus German Forum.

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Comments:

chris boggs

04/29/2008 12:48 pm

mCPC could alos be the advertiser's max CPC...

kevin doory

04/29/2008 01:31 pm

Pscore. Could that be land page quality score. I think mCPC would most likely be min because when kw aren't showing sometimes raising the minimum cpc is a trigger (when the quality score is low)

TOMHTML

04/29/2008 04:44 pm

thresh... threshold? Thank you Barry

Neeshu

08/22/2012 05:30 am

P score can be performance score

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