Google AdWords Displays Ad Scores: Pscore, mCPC & thresh

Apr 29, 2008 - 8:23 am 4 by
Filed Under Google Ads

A WebmasterWorld thread has discussion around one advertiser noticing Google displaying three scores directly under a Google Netherlands ad. Here is a picture of the ad with the scores underneath the ad:

adwords scores

So I began to do some research and it seems someone else saw the score for a different search today as well, on Google.de. Here is a screen capture, but even though the webmaster highlighted the score with the middle ad, I have a feeling the score is associated with the top ad:

adwords score

Here is another:

adwords score

So what does the scores mean? - Pscore: 0.00101 - mCPC: 10.0000 - thresh: 0.0001

mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.

It seems like many folks are spotting this in Google's international search engines.

We have forum discussion at WebmasterWorld and at Abakus German Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Buying 70,000 Links From Same Site Equated to "SEOicide"