Google Pays AdSense Publishers Larger Share Overall

Apr 18, 2008 - 7:45 am 3 by
Filed Under Google AdSense

Whenever Google announces earnings, we have a thread at WebmasterWorld that summarizes how much share Google is taking from the earnings AdSense publishers make.

So if you click on an AdSense ad on my personal blog, how much of that cost-per-click am I get and how much is Google getting.

Based on the earnings report, Google is taking 21% and the remaining 79% is going to me. Now, I doubt this is an exact number, because this includes premium publishers, special partners and so on. So I am sure some of those partners get a higher or maybe even a lower share than the typical AdSense publisher.

But overall, Google is being fair. In fact, Google seems to been paying out publishers more then they have done historically. The thread summarizes:

The past few quarters have been between 75% and 79%.

One other member has a nice post as well:

Revenues up 41%, earnings up 31% - doesn't sound like they're ripping anyone off to me. Now if revenues were up 30% and earnings were up 40%, that would be a different story.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Yahoo Jacks Up Advertisers Minimum By 2-4X Overnight