How To Penalize Your Competitor's Site in Google

Apr 8, 2008 • 7:56 am | comments (5) by twitter Google+ | Filed Under Google Search Engine Optimization

Juicy title, isn't it? Well, that is the topic of discussion at a WebmasterWorld. A senior member decided to post some generic, not specific examples, ways to hurt a website's Google rankings. Here are some of the methods you can take:

  • Inbound links from "bad" places.
  • Hundreds of links from one IP address.
  • Duplicate content (a) from competitors scraping your entire site and creating their own from it
  • Duplicate content (b) from competitors stealing your articles and submitting them to article submission services
  • 301/302 redirect hijacking (after all this time it STILL happens!

Yes, there are many other ways to do this. Can it happen to your site. I am told it can. Can it happen to a site that has years and years of authority? Hard to believe, but people say yes. Can it happen to an Amazon like site or a Wikipedia? I doubt it is achievable.

The member also added that there is a new method to harm a site's ranking in Google, but said he couldn't give those details:

There is a new one that is very quick to work using 301's that I daren't put in here but a black hat "associate" of mine said she's dropped quite a few of her client's competitors within days!

Watching Google's most recent language, they seem to have moved from saying it is impossible for a competitor to hurt your rankings. Here are some past articles on it, but the language seems to be changing from words that symbolize "impossible" to words like "almost not possible," "very unlikely," and so on.

I use to not feel that this was a major issue or an issue most webmasters should have a valid reason to worry about. I am not convinced that this is no longer an issue for webmasters.

Forum discussion at WebmasterWorld.

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Russell Page

04/08/2008 09:04 pm

There is no possible way you can't influence another site in a bad way if you can do it to your own. Google is on the pipe.

sam I am

04/08/2008 09:44 pm

Someone should sue them good and hard so they start focusing on their search business again rather than all the c**p they've been trying to develop lately. It'd probably also help if their employees realized their stock options were over valued to start with so they stop trying to keep up.

Rob Abdul

04/09/2008 08:44 am

If someone duplicates your entire site and creates their own from it; that is an instant Ban for the copied site for-life from Google. The domain used to host the copied content will be blacklisted. I think people under-estimate how complex Google's Algorithm is. Please read Google's Webmaster Guidelines - will provide food for thought. However competitors stealing your articles and submitting them to article submission services is entirely different. They do not have the multi-billion dollar network infrastructures or complex systems to detect copyright theft. In-conclusion they are guaranteed ways in which one may indeed “Penalize a Competitor’s site in Google – but not by any of the methods listed in the bullet points in this article.

Sam Rosenberg

03/12/2011 03:44 am

so why we should avoid some bad seo techniques for our own sites? if they are bad should be bad for the other's site , you can do "bad seo" to competitors site i think.


06/20/2011 01:54 pm

I feel a little guilty, tell our readers that, but the answer is a qualified yes. This means that yes  you can help  your competitor's site penalized but it is very difficult  and can not work. article submission

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