Google China Highlighting Query Terms in Search Results in Red

Mar 31, 2008 • 7:29 am | comments (5) by twitter Google+ | Filed Under Google Search Engine

Google China seems to be highlighting the query term in the search results in red, instead of just bolding the query term, like was done in the past. For example, a search on search engine roundtable at Google China returns all matches of the keyword phrase on the page in red. Here is a screen capture:

Google Highlighting Query in Red?

Let's compare this to a search at

Google Bolding Query

Wonder why Google China is going with the red highlights, as opposed to the normal bolding highlighting?

Forum discussion at DigitalPoint Forums.

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03/31/2008 01:49 pm

I think its always done that - I always assumed its because bold doesn't work quite as well with Chinese characters. For example a search for the city Luoyang (even on


03/31/2008 02:21 pm

Jamie is completely right: Google China has never highlighted query terms in bold caracters, because it's unreadable.

Barry Schwartz

03/31/2008 02:22 pm

So this is old? Really never noticed it and I am sure I did queries on Google China before...


03/31/2008 03:28 pm

I think its old, although maybe its only just started doing it for English queries? Pretty sure its always been like that for Chinese though!

No Name

04/10/2008 03:40 pm

I dont think this is just google china... I am using and for some reason all my search results are appearing in red... not sure if its some sort of spyware or virus. fresh install of XPand im still getting it.. weird. guess i should just check the code ;P

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