An Update on Yahoo Search Marketing

Mar 21, 2008 • 10:03 am | comments (2) by twitter | Filed Under Yahoo Search Marketing - Yahoo Search Ads - PPC

Over at WebmasterWorld, moderator werty asks about the quality of YSM traffic. Has it changed, improved, or worsened?

Within the past few months, people have been seeing an increase of quality with Yahoo! Search Marketing. You can now exclude partners who send low-quality traffic as per our update in January. The low quality domains need to be entered by hand and there is a 250-domain limit at this time.

UK members aren't seeing any changes, though, especially because domain blocking is not yet available.

What are your opinions of the state of Yahoo Search Marketing? Forum discussion continues at WebmasterWorld.

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03/21/2008 06:37 pm

I hope that the day comes sooner than later when everyone can choose which search engine they would be more willing to use regardless and based on the fact that both MSN and Yahoo start applying a bit more pressure on Google by becoming more competitive forcing Google to take note.


03/24/2008 09:31 pm

I have seen a surprisingly eye opening improvement in conversions coming from Yahoo. So much so, that I am actually pulling % of budget from Google and putting them into Yahoo for my clients. In the few months prior to this it was usually the other way around!

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